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Senior Paid Social Manager(m/w/x)
Managing Meta paid social campaigns for a global travel experiences marketplace, focusing on advanced automation and incrementality testing. 4-6 years of hands-on Meta campaign management and optimization required. 30 days work-from-anywhere option.
Requirements
- 4-6 years of hands-on Meta campaign management and optimization
- Deep knowledge of Meta’s automation and advanced bidding strategies
- Expertise using incrementality and lift testing for channel optimization
- Analytical mindset and ability to interpret data
- Experience with reporting or analytics tools such as Looker or Databricks
- Skilled user of Smartly or similar campaign management platforms
- Excellent communication and collaboration skills
- Fluency in English
- Willingness to relocate to Berlin
- Experience with other paid social platforms such as TikTok or Pinterest
- Background in travel, e-commerce, or digital marketplaces
- Familiarity with programmatic or broader digital marketing innovation
Tasks
- Own execution and optimization of Meta paid social campaigns
- Drive measurable growth and effectiveness for GetYourGuide
- Leverage advanced platform features and automation
- Conduct robust incrementality testing to identify high-impact tactics
- Continuously test new approaches in a data-driven environment
- Analyze results and partner with analytics and growth teams
- Lead setup, management, and optimization of Meta campaigns
- Implement new Meta features and automation solutions
- Adopt advanced bidding strategies rapidly
- Develop and execute incrementality tests and lift studies
- Translate campaign data into actionable insights
- Share findings and recommendations with stakeholders
- Streamline and document operational processes for campaigns
Work Experience
- 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Meta
- Looker
- Databricks
- Smartly
Benefits
Additional Allowances
- Annual personal growth budget
Mentorship & Coaching
- Mentorship programs
Workation & Sabbatical
- Work from anywhere for 30 days
Public Transport Subsidies
- Monthly transportation budget
Healthcare & Fitness
- Monthly fitness budget
- Health and wellness benefits
Corporate Discounts
- Discounts on activities
Learning & Development
- Language reimbursement program
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Senior Paid Social Manager(m/w/x)
Managing Meta paid social campaigns for a global travel experiences marketplace, focusing on advanced automation and incrementality testing. 4-6 years of hands-on Meta campaign management and optimization required. 30 days work-from-anywhere option.
Requirements
- 4-6 years of hands-on Meta campaign management and optimization
- Deep knowledge of Meta’s automation and advanced bidding strategies
- Expertise using incrementality and lift testing for channel optimization
- Analytical mindset and ability to interpret data
- Experience with reporting or analytics tools such as Looker or Databricks
- Skilled user of Smartly or similar campaign management platforms
- Excellent communication and collaboration skills
- Fluency in English
- Willingness to relocate to Berlin
- Experience with other paid social platforms such as TikTok or Pinterest
- Background in travel, e-commerce, or digital marketplaces
- Familiarity with programmatic or broader digital marketing innovation
Tasks
- Own execution and optimization of Meta paid social campaigns
- Drive measurable growth and effectiveness for GetYourGuide
- Leverage advanced platform features and automation
- Conduct robust incrementality testing to identify high-impact tactics
- Continuously test new approaches in a data-driven environment
- Analyze results and partner with analytics and growth teams
- Lead setup, management, and optimization of Meta campaigns
- Implement new Meta features and automation solutions
- Adopt advanced bidding strategies rapidly
- Develop and execute incrementality tests and lift studies
- Translate campaign data into actionable insights
- Share findings and recommendations with stakeholders
- Streamline and document operational processes for campaigns
Work Experience
- 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Meta
- Looker
- Databricks
- Smartly
Benefits
Additional Allowances
- Annual personal growth budget
Mentorship & Coaching
- Mentorship programs
Workation & Sabbatical
- Work from anywhere for 30 days
Public Transport Subsidies
- Monthly transportation budget
Healthcare & Fitness
- Monthly fitness budget
- Health and wellness benefits
Corporate Discounts
- Discounts on activities
Learning & Development
- Language reimbursement program
About the Company
GetYourGuide
Industry
Tourism
Description
GetYourGuide is the globally leading marketplace for unforgettable travel experiences, helping travelers discover the best things to do.
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