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Senior Marketing Manager, App Growth(m/w/x)
Global paid acquisition strategy and execution across Meta, Google, TikTok, and Apple Search Ads for a travel booking platform. 6+ years mobile user acquisition and attribution expertise required. 30-day work from anywhere policy, annual personal growth budget.
Requirements
- 6+ years mobile user acquisition experience
- Expertise in Meta and Google Ads
- Knowledge of mobile measurement and attribution
- Experience with ASO and A/B testing
- Strategic mindset and execution planning
- Analytical excellence and decision-making
- Project and stakeholder management skills
- Strong collaboration and communication skills
- Berlin-based or willingness to relocate
Tasks
- Develop a global paid acquisition strategy
- Execute growth strategies across Meta and Google
- Manage TikTok and Apple Search Ads campaigns
- Drive app installs and user quality
- Build and test user acquisition campaigns
- Scale performance marketing across key channels
- Contribute to 6-12 month growth planning
- Maintain a 3-month view of hypotheses
- Optimize targeting and bidding strategies
- Maximize ROAS and drive efficient growth
- Solve complex paid acquisition challenges quickly
- Balance strategic planning with agile execution
- Collaborate with marketing and product teams
- Coordinate with data and creative teams
- Manage stakeholders to align with growth initiatives
Work Experience
- 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Meta
- Google App Campaigns
- TikTok
- Apple Search Ads
- Adjust
- AppsFlyer
- ASO
Benefits
Flexible Working
- Hybrid work model
Additional Allowances
- Annual personal growth budget
Mentorship & Coaching
- Mentorship programs
Workation & Sabbatical
- 30-day work from anywhere
Team Events
- Quarterly team events
- Yearly company-wide events
Public Transport Subsidies
- Monthly transportation budget
Healthcare & Fitness
- Monthly fitness budget
- Health and wellness benefits
Corporate Discounts
- GetYourGuide activity discounts
Learning & Development
- Language reimbursement program
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- KittlFull-timeWith HomeofficeSeniorBerlin
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Senior Performance Marketing Manager(m/w/x)
Full-timeWith HomeofficeSeniorBerlin
Senior Marketing Manager, App Growth(m/w/x)
Global paid acquisition strategy and execution across Meta, Google, TikTok, and Apple Search Ads for a travel booking platform. 6+ years mobile user acquisition and attribution expertise required. 30-day work from anywhere policy, annual personal growth budget.
Requirements
- 6+ years mobile user acquisition experience
- Expertise in Meta and Google Ads
- Knowledge of mobile measurement and attribution
- Experience with ASO and A/B testing
- Strategic mindset and execution planning
- Analytical excellence and decision-making
- Project and stakeholder management skills
- Strong collaboration and communication skills
- Berlin-based or willingness to relocate
Tasks
- Develop a global paid acquisition strategy
- Execute growth strategies across Meta and Google
- Manage TikTok and Apple Search Ads campaigns
- Drive app installs and user quality
- Build and test user acquisition campaigns
- Scale performance marketing across key channels
- Contribute to 6-12 month growth planning
- Maintain a 3-month view of hypotheses
- Optimize targeting and bidding strategies
- Maximize ROAS and drive efficient growth
- Solve complex paid acquisition challenges quickly
- Balance strategic planning with agile execution
- Collaborate with marketing and product teams
- Coordinate with data and creative teams
- Manage stakeholders to align with growth initiatives
Work Experience
- 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Meta
- Google App Campaigns
- TikTok
- Apple Search Ads
- Adjust
- AppsFlyer
- ASO
Benefits
Flexible Working
- Hybrid work model
Additional Allowances
- Annual personal growth budget
Mentorship & Coaching
- Mentorship programs
Workation & Sabbatical
- 30-day work from anywhere
Team Events
- Quarterly team events
- Yearly company-wide events
Public Transport Subsidies
- Monthly transportation budget
Healthcare & Fitness
- Monthly fitness budget
- Health and wellness benefits
Corporate Discounts
- GetYourGuide activity discounts
Learning & Development
- Language reimbursement program
About the Company
GetYourGuide
Industry
Tourism
Description
GetYourGuide is the globally leading marketplace for unforgettable travel experiences, helping travelers discover the best things to do.
Not a perfect match?
- Kittl
Senior Growth Marketing Manager(m/w/x)
Full-timeWith HomeofficeSeniorBerlin - Customlytics GmbH
Senior Mobile Marketing Manager(m/w/x)
Full-timeWith HomeofficeSeniorBerlin - GetYourGuide
Senior Paid Social Manager(m/w/x)
Full-timeWith HomeofficeSeniorBerlin - femtasy
Senior Performance Marketing Manager(m/w/x)
Full-timeWith HomeofficeSeniorBerlin - Kittl
Senior Performance Marketing Manager(m/w/x)
Full-timeWith HomeofficeSeniorBerlin