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Senior Manager, Performance Marketing(m/w/x)
Description
As a Senior Manager of Performance Marketing, you will drive digital marketing strategies that fuel growth for The North Face in EMEA. This role involves collaborating with various teams, optimizing campaigns, and leveraging data to enhance customer engagement and retention.
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Requirements
- •7+ years leading performance marketing
- •Proven success across SEO, PPC, Paid Social, Affiliates, CRM and CDP
- •Mastery of GA4, Google Ads, Meta Business Manager, Google Search Console, Excel, PowerPoint
- •Fluency in growth metrics (ROAS, CPC, CAC) and advanced measurement (MMM, incrementality testing)
- •Exceptional stakeholder management and presentation skills
- •Full professional English; another European language is a plus
- •Proactive, organised, and comfortable balancing strategic vision with hands-on execution
- •Demonstrated ability to lead agencies and inspire cross-functional teams
Work Experience
7 years
Tasks
- •Design and deliver the performance marketing strategy
- •Define and track KPIs such as ROAS, CAC, and LTV
- •Present actionable insights to senior stakeholders
- •Lead relationships with agencies and platforms like Google and Meta
- •Convert audience segmentation data into channel-level tactics
- •Partner with Brand Comms for campaign consistency
- •Co-author the integrated media plan
- •Own CRM and CDP programs to enhance retention and loyalty growth
- •Champion a test-and-learn culture through A/B and multivariate tests
- •Collaborate with Merchandising and Content to create tailored assets
- •Plan and optimize the digital media budget with Finance
- •Build and automate dashboards for real-time results
- •Stay updated on ad-tech and privacy shifts, sharing best practices
Tools & Technologies
Languages
English – Business Fluent
Benefits
Healthcare & Fitness
- •On-site gym
- •Health and well-being initiatives
Corporate Discounts
- •50% discount on VF brands
Free or Subsidized Food
- •Subsidized canteen
Snacks & Drinks
- •Complimentary hot drinks
- The North FaceFull-timeOn-siteSeniorStabio
- The North Face
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Senior Manager, Performance Marketing(m/w/x)
The AI Job Search Engine
Description
As a Senior Manager of Performance Marketing, you will drive digital marketing strategies that fuel growth for The North Face in EMEA. This role involves collaborating with various teams, optimizing campaigns, and leveraging data to enhance customer engagement and retention.
Let AI find the perfect jobs for you!
Upload your CV and Nejo AI will find matching job offers for you.
Requirements
- •7+ years leading performance marketing
- •Proven success across SEO, PPC, Paid Social, Affiliates, CRM and CDP
- •Mastery of GA4, Google Ads, Meta Business Manager, Google Search Console, Excel, PowerPoint
- •Fluency in growth metrics (ROAS, CPC, CAC) and advanced measurement (MMM, incrementality testing)
- •Exceptional stakeholder management and presentation skills
- •Full professional English; another European language is a plus
- •Proactive, organised, and comfortable balancing strategic vision with hands-on execution
- •Demonstrated ability to lead agencies and inspire cross-functional teams
Work Experience
7 years
Tasks
- •Design and deliver the performance marketing strategy
- •Define and track KPIs such as ROAS, CAC, and LTV
- •Present actionable insights to senior stakeholders
- •Lead relationships with agencies and platforms like Google and Meta
- •Convert audience segmentation data into channel-level tactics
- •Partner with Brand Comms for campaign consistency
- •Co-author the integrated media plan
- •Own CRM and CDP programs to enhance retention and loyalty growth
- •Champion a test-and-learn culture through A/B and multivariate tests
- •Collaborate with Merchandising and Content to create tailored assets
- •Plan and optimize the digital media budget with Finance
- •Build and automate dashboards for real-time results
- •Stay updated on ad-tech and privacy shifts, sharing best practices
Tools & Technologies
Languages
English – Business Fluent
Benefits
Healthcare & Fitness
- •On-site gym
- •Health and well-being initiatives
Corporate Discounts
- •50% discount on VF brands
Free or Subsidized Food
- •Subsidized canteen
Snacks & Drinks
- •Complimentary hot drinks
About the Company
The North Face
Industry
Retail
Description
The North Face is committed to empowering exploration and protecting the natural world through sustainable practices.
- The North Face
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