Description

As a Senior Manager of Performance Marketing, you will drive digital marketing strategies and execution, focusing on growth through data-driven insights and innovative campaigns across various channels.

Requirements

• •7+ years leading performance marketing
• •Proven success across SEO, PPC, Paid Social, Affiliates, CRM, and CDP
• •Mastery of GA4, Google Ads, Meta Business Manager, Google Search Console, Excel, and PowerPoint
• •Fluency in growth metrics (ROAS, CPC, CAC) and advanced measurement (MMM, incrementality testing)
• •Exceptional stakeholder management and presentation skills
• •Full professional English; another European language is a plus
• •Proactive, organised, and comfortable balancing strategic vision with hands-on execution
• •Demonstrated ability to lead agencies and inspire cross-functional teams

Tasks

• •Design and deliver the performance marketing strategy
• •Define and track KPIs such as ROAS, CAC, and LTV
• •Present actionable insights to senior stakeholders
• •Lead relationships with agencies and platforms like Google and Meta
• •Convert audience segmentation data into channel-level tactics
• •Partner with Brand Comms for campaign consistency
• •Co-author the integrated media plan
• •Own CRM and CDP programs to enhance retention and loyalty growth
• •Champion a test-and-learn culture through A/B and multivariate tests
• •Validate impact using incrementality tools and MMM
• •Collaborate with Merchandising and Content to create tailored assets
• •Plan and optimize the digital media budget with Finance
• •Build and automate dashboards for real-time results
• •Stay updated on ad-tech and privacy shifts, sharing best practices

Tools & Technologies

Benefits