The North Face
Senior Manager, Performance Marketing(m/w/x)
Full-timeOn-siteSenior
Stabio
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THThe North Face
Senior Manager, Performance Marketing(m/w/x)
Stabio
Full-timeOn-siteSenior
Nejo AI Summary
Developing performance marketing strategy for an outdoor adventure brand, translating audience segmentation data into channel tactics. 7+ years leading performance marketing with mastery of GA4, Google Ads, Meta Business Manager required. On-site gym, 50% discount on VF brands.
Requirements
- 7+ years leading performance marketing
- Proven success across SEO, PPC, Paid Social, Affiliates, CRM, and CDP
- Mastery of GA4, Google Ads, Meta Business Manager, Google Search Console, Excel, and PowerPoint
- Fluency in growth metrics and advanced measurement
- Exceptional stakeholder management and presentation skills
- Full professional English and another European language is a plus
- Proactive, organised, and comfortable balancing strategic vision with hands-on execution
- Demonstrated ability to lead agencies and inspire cross-functional teams
Tasks
- Design and deliver the performance marketing strategy
- Define and track KPIs such as ROAS, CAC, and LTV
- Present actionable insights to senior stakeholders
- Lead relationships with agencies and platforms like Google and Meta
- Convert audience segmentation data into channel-level tactics
- Partner with Brand Comms for campaign consistency
- Co-author the integrated media plan
- Own CRM and CDP programs to enhance retention and loyalty growth
- Champion a test-and-learn culture through A/B and multivariate tests
- Validate impact using incrementality tools and MMM
- Collaborate with Merchandising and Content to create tailored assets
- Plan and optimize the digital media budget with Finance
- Build and automate dashboards for real-time results
- Stay updated on ad-tech and privacy shifts, sharing best practices
Work Experience
- 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- other – Basic
Tools & Technologies
- GA4
- Google Ads
- Meta Business Manager
- Google Search Console
- Excel
- PowerPoint
Benefits
Healthcare & Fitness
- On-site gym
- Health and well-being initiatives
Corporate Discounts
- 50% discount on VF brands
Free or Subsidized Food
- Subsidized canteen
Snacks & Drinks
- Complimentary hot drinks
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of The North Face and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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THThe North Face
Senior Manager, Performance Marketing(m/w/x)
Stabio
Full-timeOn-siteSenior
Nejo AI Summary
Developing performance marketing strategy for an outdoor adventure brand, translating audience segmentation data into channel tactics. 7+ years leading performance marketing with mastery of GA4, Google Ads, Meta Business Manager required. On-site gym, 50% discount on VF brands.
Requirements
- 7+ years leading performance marketing
- Proven success across SEO, PPC, Paid Social, Affiliates, CRM, and CDP
- Mastery of GA4, Google Ads, Meta Business Manager, Google Search Console, Excel, and PowerPoint
- Fluency in growth metrics and advanced measurement
- Exceptional stakeholder management and presentation skills
- Full professional English and another European language is a plus
- Proactive, organised, and comfortable balancing strategic vision with hands-on execution
- Demonstrated ability to lead agencies and inspire cross-functional teams
Tasks
- Design and deliver the performance marketing strategy
- Define and track KPIs such as ROAS, CAC, and LTV
- Present actionable insights to senior stakeholders
- Lead relationships with agencies and platforms like Google and Meta
- Convert audience segmentation data into channel-level tactics
- Partner with Brand Comms for campaign consistency
- Co-author the integrated media plan
- Own CRM and CDP programs to enhance retention and loyalty growth
- Champion a test-and-learn culture through A/B and multivariate tests
- Validate impact using incrementality tools and MMM
- Collaborate with Merchandising and Content to create tailored assets
- Plan and optimize the digital media budget with Finance
- Build and automate dashboards for real-time results
- Stay updated on ad-tech and privacy shifts, sharing best practices
Work Experience
- 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- other – Basic
Tools & Technologies
- GA4
- Google Ads
- Meta Business Manager
- Google Search Console
- Excel
- PowerPoint
Benefits
Healthcare & Fitness
- On-site gym
- Health and well-being initiatives
Corporate Discounts
- 50% discount on VF brands
Free or Subsidized Food
- Subsidized canteen
Snacks & Drinks
- Complimentary hot drinks
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of The North Face and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
The North Face
Industry
Retail
Description
Das Unternehmen ist die weltweit führende Outdoor- und Abenteuer-Marke, die sich für nachhaltige und aktive Lebensstile einsetzt.
Not a perfect match?
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