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Tecan Trading AG
4mo ago

Senior Manager Integrated Media and Content(m/w/x)

Männedorf
Full-timeOn-siteManagement

Description

You lead global media strategies and optimize campaigns to ensure effective execution and measurement. Your role involves translating corporate narratives into actionable media plans and managing key agency relationships.

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Requirements

  • •Bachelor’s degree in Science, Marketing, or Communications
  • •5-7 years of experience in communications
  • •3-5 years of agency management experience
  • •Hands-on knowledge of Google Ads
  • •Experience with Hubspot or Salesforce Marketing Cloud
  • •Knowledge of B2B scientific audience
  • •Highly creative and detail-oriented
  • •Ability to collaborate across cultures
  • •Proven management skills
  • •Fluent English

Education

Bachelor's degree

Work Experience

5 years

Tasks

  • •Own global search and social media strategy.
  • •Manage programmatic and display advertising budgets.
  • •Execute and optimize media strategies effectively.
  • •Implement multi-touch attribution for conversions.
  • •Conduct experiments to improve conversion rates.
  • •Translate corporate stories into media plans.
  • •Support product launch media campaigns.
  • •Maintain dashboards for spend and engagement metrics.
  • •Recommend iteration sprints based on data insights.
  • •Standardize asset taxonomy and workflows.
  • •Manage vendor SLAs for best practices.
  • •Oversee global media agency and third-party relationships.

Tools & Technologies

Google AdsHubspotSalesforce Marketing Cloud

Languages

English – Fluent

Benefits

Competitive Pay

  • •Comprehensive compensation package
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Tecan Trading AG and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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