Picnic
Senior CRM Marketing Manager(m/w/x)
Full-timeOn-siteSenior
Düsseldorf
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Managing B2C multi-channel CRM end-to-end for automotive sector customer experiences. 5+ years hands-on multi-channel CRM/Lifecycle Marketing experience required. High degree of independence, end-to-end strategy and campaign ownership.
Requirements
- 5+ years hands-on CRM/Lifecycle Marketing experience, ideally in multi-channel environments
- Experience with CRM/marketing automation platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze)
- Migration experience (plus)
- Comfort with high degree of independence
- Ability to confidently shape strategy, execute campaigns, and drive results end-to-end
- Ability to switch between strategic thinking and hands-on execution
- Enjoyment of designing long-term CRM strategies and creating day-to-day campaigns
- Strong campaign execution skills
- Comfort with data and dashboards
- Structured, proactive working style
- Confidence working with multiple stakeholders
- Fluent English
- German proficiency (plus)
Tasks
- Define CRM strategy with the team lead
- Launch CRM campaigns and automations
- Optimize user communication using data
- Manage B2C multi-channel CRM end-to-end
- Create and launch multi-channel campaigns
- Oversee campaign briefing, copy, and setup
- Manage campaign QA and scheduling
- Manage the LeasingMarkt.de newsletter
- Develop newsletter editorial strategy
- Maintain newsletter content calendar
- Oversee newsletter production and optimization
- Build key user journeys (welcome, onboarding, re-engagement)
- Refine user journeys across all channels
- Drive CRM and newsletter list growth
- Define audience segments and targeting rules
- Monitor CRM channel health and engagement
- Maintain CRM performance dashboards
- Run A/B tests for CRM initiatives
- Translate insights into actionable strategies
- Collaborate with teams on CRM tooling
- Lead the SFMC to Iterable transition
- Define migration requirements and plan
- Establish acceptance criteria and validate channels
- Share CRM performance updates with leadership
- Communicate CRM learnings and next steps
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Basic
Tools & Technologies
- CRM
- Marketing automation platforms
- Salesforce Marketing Cloud
- Iterable
- Braze
- Dashboards
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of LeasingMarkt.de and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Managing B2C multi-channel CRM end-to-end for automotive sector customer experiences. 5+ years hands-on multi-channel CRM/Lifecycle Marketing experience required. High degree of independence, end-to-end strategy and campaign ownership.
Requirements
- 5+ years hands-on CRM/Lifecycle Marketing experience, ideally in multi-channel environments
- Experience with CRM/marketing automation platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze)
- Migration experience (plus)
- Comfort with high degree of independence
- Ability to confidently shape strategy, execute campaigns, and drive results end-to-end
- Ability to switch between strategic thinking and hands-on execution
- Enjoyment of designing long-term CRM strategies and creating day-to-day campaigns
- Strong campaign execution skills
- Comfort with data and dashboards
- Structured, proactive working style
- Confidence working with multiple stakeholders
- Fluent English
- German proficiency (plus)
Tasks
- Define CRM strategy with the team lead
- Launch CRM campaigns and automations
- Optimize user communication using data
- Manage B2C multi-channel CRM end-to-end
- Create and launch multi-channel campaigns
- Oversee campaign briefing, copy, and setup
- Manage campaign QA and scheduling
- Manage the LeasingMarkt.de newsletter
- Develop newsletter editorial strategy
- Maintain newsletter content calendar
- Oversee newsletter production and optimization
- Build key user journeys (welcome, onboarding, re-engagement)
- Refine user journeys across all channels
- Drive CRM and newsletter list growth
- Define audience segments and targeting rules
- Monitor CRM channel health and engagement
- Maintain CRM performance dashboards
- Run A/B tests for CRM initiatives
- Translate insights into actionable strategies
- Collaborate with teams on CRM tooling
- Lead the SFMC to Iterable transition
- Define migration requirements and plan
- Establish acceptance criteria and validate channels
- Share CRM performance updates with leadership
- Communicate CRM learnings and next steps
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Basic
Tools & Technologies
- CRM
- Marketing automation platforms
- Salesforce Marketing Cloud
- Iterable
- Braze
- Dashboards
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of LeasingMarkt.de and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
LeasingMarkt.de
Industry
Automotive
Description
Das Unternehmen ist Marktführer der Leasingplattformen in Deutschland und ermöglicht einen transparenten Vergleich von Leasingangeboten.
Not a perfect match?
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