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BRBreitling

Senior CRM Manager(m/w/x)

Zürich
Full-timeWith Home OfficeSenior

CRM workflow optimization and tool development for boutique staff in luxury watch retail. Solid experience in CRM operations or data-driven marketing in luxury retail required. Watch program, work from home.

Requirements

  • Collaborative environment thriving
  • Openness to regular travel between offices and abroad
  • Solid experience in CRM operations, data-driven marketing, or digital transformation (luxury, retail, consumer goods)
  • Strong knowledge of CRM platforms
  • Salesforce Service Cloud knowledge (a plus)
  • Power BI knowledge
  • Advanced Excel skills (formulas, automation, data cleaning)
  • Strong experience with CRM automatic & lifetime journeys
  • Solid experience in leading cross-functional projects
  • Detail-oriented
  • Structured
  • Collaborative skills
  • Passion for customer experience
  • Passion for retail excellence
  • Fluent English speaking
  • French language skills (a plus)
  • Availability and flexibility for travel between offices and abroad

Tasks

  • Drive CRM workflow strategy, design, and optimization across platforms
  • Ensure data quality, governance, and regulatory compliance
  • Develop new tools to enhance boutique staff capabilities
  • Partner with regional teams to train boutique staff
  • Align clienteling tactics with retail and marketing teams
  • Boost CRM tool adoption with retail and marketing teams
  • Build and optimize CRM automatic journeys
  • Create advanced Salesforce reports
  • Perform ongoing data quality checks for accurate reporting

Work Experience

  • approx. 4 - 6 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent
  • FrenchBasic

Tools & Technologies

  • CRM platforms
  • Salesforce Service Cloud
  • Power BI
  • Excel

Benefits

Flexible Working

  • Work from home

Other Benefits

  • Watch program

Bonuses & Incentives

  • Referral program

Learning & Development

  • Development opportunities

Generous Parental Leave

  • 18-week maternity leave

Informal Culture

  • Culture of feedback
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Breitling and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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