Head of Global Customer Activation(m/w/x)

Requirements

• Bachelor’s or Master’s degree in Business Admin/Marketing/Communications or equivalent
• 5+ years experience in similar international role
• Deep knowledge CRM Marketing Automation tools; Microsoft Dynamics 365 Marketing a strong plus
• Knowledge of global editorial calendar planning, segmentation, smart-targeting, personalization strategies
• Excellent understanding of analysis and data-driven decision-making
• Exceptional leadership, stakeholder management, cross-functional collaboration skills
• Strong project management abilities, complex multi-stakeholder initiative experience
• Fluency in English

Tasks

• Define and lead global newsletter and Direct Marketing strategy
• Align strategy with central marketing calendar
• Align strategy with commercial priorities
• Align strategy with strategic CRM objectives
• Oversee global Direct Marketing campaign development and deployment
• Own global content and editorial calendar
• Own channel segmentation strategy
• Own smart-targeting personalization strategy
• Drive campaign and revenue forecasting
• Leverage data to improve channel effectiveness
• Guide strategic decisions with insights
• Partner with internal teams and local markets
• Integrate newsletters into Brand and Commercial strategies
• Lead market alignment with key markets
• Integrate local campaigns into newsletter channel
• Align major brand moments within newsletter channel
• Lead strategic initiatives for CRM Customer Activation
• Deploy and scale test use cases
• Drive AI usage within CRM processes
• Manage CRM Activation Team budget
• Create purchase orders
• Forecast budget
• Track monthly invoices
• Manage CRM communication
• Manage CRM documentation
• Manage CRM training

Work Experience

Education

Languages

Tools & Technologies