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BRBreitling

Senior CRM Manager(m/w/x)

Zürich
Full-timeWith Home OfficeSenior

Workflow strategy, data governance, and staff tool development for a luxury watchmaker. Solid experience in CRM operations within luxury retail or consumer goods, plus regular international travel expected. Watch to wear/buy program, 18-week maternity leave, work from home option.

Requirements

  • Thriving in a collaborative environment
  • Openness to regular travel between offices and abroad
  • Solid experience in CRM operations, data-driven marketing, or digital transformation within luxury, retail, or consumer goods
  • Strong knowledge of CRM platforms (Salesforce Service Cloud a plus)
  • Knowledge of Power BI
  • Advanced Excel skills (formulas, automation, data cleaning)
  • Strong experience with CRM automatic & lifetime journeys
  • Solid experience in leading cross-functional projects
  • Detail-oriented
  • Structured approach
  • Collaborative mindset
  • Passion for customer experience and retail excellence
  • Fluent English
  • French language skills (a plus)
  • Availability for travel between offices and abroad
  • Flexibility regarding international travel

Tasks

  • Lead CRM workflow strategy, design, and optimization
  • Ensure CRM data quality
  • Manage data governance and compliance
  • Develop tools to enhance staff capabilities
  • Partner with retail and marketing teams
  • Train boutique staff
  • Align on clienteling tactics
  • Boost CRM tool adoption
  • Build and optimize CRM automatic journeys
  • Create advanced Salesforce reports
  • Perform ongoing data quality checks

Work Experience

  • approx. 4 - 6 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent
  • FrenchBasic

Tools & Technologies

  • CRM platforms
  • Salesforce Service Cloud
  • Power BI
  • Excel

Benefits

Flexible Working

  • Work from home

Other Benefits

  • Watch to wear/buy program

Bonuses & Incentives

  • Referral program

Learning & Development

  • Development opportunities

Generous Parental Leave

  • 18-week maternity leave

Informal Culture

  • Culture of feedback
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Breitling and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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