Dentsu International Switzerland AG
Senior Planning Specialist TV(m/w/x)
Full-timeWith HomeofficeSenior
Zürich
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DEDentsu International Switzerland AG
Senior Buying & Planning Specialist TV(m/w/x)
Zürich
Full-timeWith Home OfficeSenior
Nejo AI Summary
Negotiating and booking TV advertising spots for media agencies. Flexible working hours, 25 days of holidays.
Tasks
- Lead TV advertising spot buying, negotiation, booking, and optimization
- Plan and execute TV media strategies aligned with client objectives, audience targets, and KPIs
- Develop clear and effective TV media plans based on client objectives, target audiences, and KPIs
- Define optimal channel mix, programs, and time slots for efficient audience reach
- Translate client briefs into actionable TV strategies with account and buying teams
- Analyze audience data to identify key viewing behaviors, segments, and opportunities
- Monitor campaign performance using TV metrics like reach, frequency, and GRPs
- Deliver post-campaign analysis and recommendations for future optimization
- Build and manage TV budgets for efficient allocation across channels and campaigns
- Optimize spend to maximize reach, GRPs, and overall campaign efficiency
- Recommend budget distribution across networks, formats, and time periods
- Stay updated on TV, OTT, and streaming market trends and audience developments
- Identify new opportunities like special events, new channels, or emerging media formats
- Present TV media plans, strategies, and campaign results to clients
- Act as the main point of contact for TV buying-related matters
- Build and maintain strong relationships with broadcasters and media partners
- Support and mentor junior planners and buyers
- Share best practices and contribute to continuous improvement within the team
Work Experience
- approx. 4 - 6 years
Education
- High school diploma
Languages
- English – Business Fluent
Benefits
Competitive Pay
- Overtime compensation
Flexible Working
- Flexible working hours
- Independent home office management
Purpose-Driven Work
- 2 volunteer days
More Vacation Days
- 3 extra wellness days
Mental Health Support
- Mental Health First Aider
- Employee Assistance program
Modern Office
- State-of-the-art office space
Ergonomic Workplace
- Ergonomically equipped workstations
Informal Culture
- Pet friendly offices
Learning & Development
- Full access to Dentsu Academy
- On-site learning sessions
- Online language courses
Bonuses & Incentives
- Referral bonus program
Workation & Sabbatical
- Workation possibility
Team Events
- Company parties
- Aperos
Snacks & Drinks
- Monthly breakfasts
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Dentsu International Switzerland AG and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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DEDentsu International Switzerland AG
Senior Buying & Planning Specialist TV(m/w/x)
Zürich
Full-timeWith Home OfficeSenior
Nejo AI Summary
Negotiating and booking TV advertising spots for media agencies. Flexible working hours, 25 days of holidays.
Tasks
- Lead TV advertising spot buying, negotiation, booking, and optimization
- Plan and execute TV media strategies aligned with client objectives, audience targets, and KPIs
- Develop clear and effective TV media plans based on client objectives, target audiences, and KPIs
- Define optimal channel mix, programs, and time slots for efficient audience reach
- Translate client briefs into actionable TV strategies with account and buying teams
- Analyze audience data to identify key viewing behaviors, segments, and opportunities
- Monitor campaign performance using TV metrics like reach, frequency, and GRPs
- Deliver post-campaign analysis and recommendations for future optimization
- Build and manage TV budgets for efficient allocation across channels and campaigns
- Optimize spend to maximize reach, GRPs, and overall campaign efficiency
- Recommend budget distribution across networks, formats, and time periods
- Stay updated on TV, OTT, and streaming market trends and audience developments
- Identify new opportunities like special events, new channels, or emerging media formats
- Present TV media plans, strategies, and campaign results to clients
- Act as the main point of contact for TV buying-related matters
- Build and maintain strong relationships with broadcasters and media partners
- Support and mentor junior planners and buyers
- Share best practices and contribute to continuous improvement within the team
Work Experience
- approx. 4 - 6 years
Education
- High school diploma
Languages
- English – Business Fluent
Benefits
Competitive Pay
- Overtime compensation
Flexible Working
- Flexible working hours
- Independent home office management
Purpose-Driven Work
- 2 volunteer days
More Vacation Days
- 3 extra wellness days
Mental Health Support
- Mental Health First Aider
- Employee Assistance program
Modern Office
- State-of-the-art office space
Ergonomic Workplace
- Ergonomically equipped workstations
Informal Culture
- Pet friendly offices
Learning & Development
- Full access to Dentsu Academy
- On-site learning sessions
- Online language courses
Bonuses & Incentives
- Referral bonus program
Workation & Sabbatical
- Workation possibility
Team Events
- Company parties
- Aperos
Snacks & Drinks
- Monthly breakfasts
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Dentsu International Switzerland AG and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Dentsu International Switzerland AG
Industry
Marketing
Description
Dentsu is a global marketing and advertising agency network specializing in creating meaningful media experiences and driving business transformation.
Not a perfect match?
- Dentsu International Switzerland AG
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Ad Operations Consultant(m/w/x)
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