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BABavarian Nordic Berna GmbH

Sales Force & Omnichannel Data Analytics Lead(m/w/x)

Bern
Full-timeRemoteExperienced
Data Science

Integrating CRM and digital platform data to automate effectiveness dashboards for life-saving vaccines. Advanced knowledge of Veeva, Salesforce, Marketing Cloud, Google Analytics essential. Flexible work options.

Requirements

  • Master’s degree in Data Science, Business Analytics or related field
  • Experience in omnichannel engagement analytics and digital campaigns
  • Advantageous experience in pharmaceutical, biotech or medical device industry
  • Proficiency in Power BI and Python for data analysis
  • Advanced knowledge of Veeva, Salesforce, Marketing Cloud and Google Analytics
  • Strong understanding of database structures and data integration
  • Fluency in English, German is a plus

Tasks

  • Integrate and validate data from CRM and digital platforms
  • Analyze customer activities to create unified insights
  • Define and standardize KPIs across all digital channels
  • Monitor performance metrics to ensure strategic alignment
  • Develop and automate omnichannel effectiveness dashboards
  • Deliver campaign engagement metrics across brands and regions
  • Conduct deep-dive analyses to support tactical decision-making
  • Perform root cause analyses for strategic planning
  • Maintain data quality and consistency across all sources
  • Serve as the senior contact for omnichannel analytics

Work Experience

  • approx. 1 - 4 years

Education

  • Master's degree

Languages

  • EnglishBusiness Fluent
  • GermanBasic

Tools & Technologies

  • Power BI
  • Python
  • Veeva
  • Salesforce
  • Marketing Cloud
  • Google Analytics

Benefits

Flexible Working

  • Inclusive and flexible workplace

Learning & Development

  • Personal and professional development
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