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BABavarian Nordic GmbH

Head of Commercial Technology and Innovation(m/w/x)

Bern
Full-timeWith Home OfficeManagement

Defining global commercial technology strategy for customer engagement platforms at a global vaccine leader. 10+ years in commercial technology, enterprise strategy, and hands-on MarTech platforms knowledge required. Global vision and roadmap ownership for customer engagement tech.

Requirements

  • Bachelor’s degree in Marketing, Digital Business, IT, Information Systems, or related field
  • 10+ years of experience in commercial technology, customer engagement platforms, or MarTech
  • Proven experience defining and executing enterprise level commercial technology strategies
  • Strong hands-on knowledge of customer engagement platforms, marketing automation, CDPs, analytics, consent management, CMS, tagging, and social/paid media tools
  • Solid understanding of data privacy and compliance frameworks (e.g., GDPR)
  • Experience leading cross-functional initiatives in global, matrixed organizations
  • Fluency in English; additional languages are a plus
  • Driven by innovation with commitment to governance, compliance, and operational excellence
  • Strong communication and leadership capabilities

Tasks

  • Define and lead the global commercial technology strategy
  • Own the global vision and roadmap for customer engagement and marketing technologies
  • Collaborate with global, regional, and local stakeholders
  • Lead the global commercial technology team for customer engagement platforms
  • Manage the commercial and customer engagement technology landscape
  • Evolve the enterprise commercial technology strategy and roadmap
  • Drive digital innovation and emerging technology adoption
  • Identify, pilot, and scale emerging digital capabilities
  • Ensure seamless, compliant, and insight-driven omnichannel engagement
  • Design and improve the operating model for commercial technology
  • Establish governance structures, SOPs, and global delivery models
  • Enable compliant and scalable omnichannel customer engagement
  • Act as a strategic connector across the organization
  • Identify capability gaps and drive platform adoption
  • Build and lead high-performing teams and enablement frameworks

Work Experience

  • 10 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • customer engagement platforms
  • marketing automation
  • CDPs
  • analytics
  • consent management
  • CMS
  • tagging
  • social/paid media tools

Benefits

Learning & Development

  • Personal and professional development opportunities

Informal Culture

  • Dynamic, inclusive, and collaborative environment
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Bavarian Nordic GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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