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ALAlmedia

Performance Marketing Lead(m/w/x)

Berlin
from 80,000 - 120,000 / year
Full-timeOn-siteSenior

Directing high-budget UA campaigns with $100k+ daily ad spend across Meta, TikTok, and Google Ads. 7+ years senior-level performance marketing experience required. Equity in a profitable startup, central Berlin office with provided meals.

Requirements

  • Senior-level performance marketing experience (7+ years)
  • Track record scaling UA budgets to $100k+ USD daily
  • Deep, hands-on expertise across Google Ads
  • Deep, hands-on expertise across App Install Networks
  • Understanding of platform algorithms and optimization levers
  • Proven ability to identify new acquisition channels
  • Proven ability to scale new acquisition channels from ground up
  • Proficiency in dissecting complex performance data
  • Proficiency in building attribution models
  • Formulating high-impact strategies based on unit economics
  • Experience in mobile apps (preferred)
  • Experience in fintech (preferred)
  • Experience in gaming (preferred)
  • Strong grasp of user retention dynamics
  • Strong grasp of monetization dynamics
  • Visionary leader for unlocking massive scale
  • Pioneering new avenues for user acquisition
  • Ability to translate data into budget decisions
  • Accountable for delivering aggressive growth targets
  • Excels in fast-paced environments
  • Capable of pivoting strategies quickly

Tasks

  • Design and execute performance marketing strategy
  • Achieve daily ad spend goals of $100k+ USD
  • Optimize for User Acquisition and Lifetime Value
  • Direct high-budget UA campaigns across multiple channels
  • Manage Paid Social (Meta, TikTok) and Google Ads campaigns
  • Ensure balanced and high-performing channel mix
  • Manage multi-million dollar budgets with full autonomy
  • Make data-driven budget allocation decisions
  • Shift spend toward high-performing initiatives
  • Pause underperforming campaigns to optimize ROI
  • Research and test new UA channels
  • Lead the launch of new UA channels from scratch
  • Expand reach to untapped audiences
  • Foster continuous growth
  • Collaborate with Product, Data, Engineering, and Creative teams
  • Identify new growth levers
  • Improve conversion funnels
  • Ensure creative assets align with channel-specific best practices
  • Establish robust measurement frameworks
  • Conduct deep-dive analyses on multi-channel performance
  • Translate complex data into executive-level insights
  • Drive immediate strategic action

Work Experience

  • 7 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • Google Ads
  • App Install Networks

Benefits

Competitive Pay

  • Equity in Almedia

Startup Environment

  • Profitable startup growth

Modern Office

  • Central Berlin office

Public Transport Subsidies

  • Transport subsidy

Free or Subsidized Food

  • Breakfasts and lunches

Learning & Development

  • Language learning

Healthcare & Fitness

  • Urban Sports Club
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Almedia and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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