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Senior Performance Marketing Specialist - SEA/SEM focus(m/w/x)
Scaling Google Ads budgets across Search, Display, Discovery, and UAC for user acquisition. 4+ years managing large-scale Google Ads accounts required. Equity in Almedia, transport subsidy, and language learning.
Requirements
- 4+ years managing large-scale Google Ads accounts
- Proven track record scaling budgets while maintaining target ROAS/CPA
- In-depth knowledge of Google bidding algorithms
- In-depth knowledge of Google tracking requirements (GTM/GA4)
- In-depth knowledge of mobile app tracking in Google ecosystem
- Exceptional ability to navigate complex datasets using SQL
- Exceptional ability to navigate complex datasets using Excel
- Ability to uncover trends in datasets
- History of hands-on execution of campaigns
- Pride in technical setup of campaigns
- Pride in daily performance of campaigns
- Ability to pivot between projects and goals
- Adapt Google Ads expertise to internal product needs
- Proactive ownership of accounts
- Identification and fixing of account inefficiencies
- Systems thinking for building repeatable processes
- Building processes for easier scaling
- Building processes for predictable scaling
- Growth obsession and target achievement
- Seeking 1% improvements for massive scale
Tasks
- Manage Google Ads ecosystem
- Scale budgets across Search, Display, Discovery, UAC
- Optimize campaigns for ROI and user acquisition
- Execute advanced bidding strategies
- Conduct deep keyword research
- Segment audiences for targeted campaigns
- Refine account structures for efficiency
- Analyze deep-funnel performance data
- Identify growth levers
- Translate data insights into strategies
- Maintain testing roadmap for creatives and landing pages
- Build scalable marketing processes
- Implement reporting frameworks
- Ensure rapid decision-making
- Foster cross-project transparency
- Collaborate with Creative team
- Iterate on high-performing assets
- Work with Data/Product teams
- Ensure attribution accuracy
- Align with business KPIs
Work Experience
- 4 years
Education
- Vocational certificationOR
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Google Ads
- GTM
- GA4
- SQL
- Excel
Benefits
Competitive Pay
- Equity in Almedia
Public Transport Subsidies
- Transport subsidy
Free or Subsidized Food
- Breakfasts and lunches
Learning & Development
- Language learning
Healthcare & Fitness
- Urban Sports Club
Not a perfect match?
- AlmediaFull-timeOn-siteSeniorBerlinfrom USD 100,000
- 1GLOBAL
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Senior Performance Marketing Specialist - SEA/SEM focus(m/w/x)
Scaling Google Ads budgets across Search, Display, Discovery, and UAC for user acquisition. 4+ years managing large-scale Google Ads accounts required. Equity in Almedia, transport subsidy, and language learning.
Requirements
- 4+ years managing large-scale Google Ads accounts
- Proven track record scaling budgets while maintaining target ROAS/CPA
- In-depth knowledge of Google bidding algorithms
- In-depth knowledge of Google tracking requirements (GTM/GA4)
- In-depth knowledge of mobile app tracking in Google ecosystem
- Exceptional ability to navigate complex datasets using SQL
- Exceptional ability to navigate complex datasets using Excel
- Ability to uncover trends in datasets
- History of hands-on execution of campaigns
- Pride in technical setup of campaigns
- Pride in daily performance of campaigns
- Ability to pivot between projects and goals
- Adapt Google Ads expertise to internal product needs
- Proactive ownership of accounts
- Identification and fixing of account inefficiencies
- Systems thinking for building repeatable processes
- Building processes for easier scaling
- Building processes for predictable scaling
- Growth obsession and target achievement
- Seeking 1% improvements for massive scale
Tasks
- Manage Google Ads ecosystem
- Scale budgets across Search, Display, Discovery, UAC
- Optimize campaigns for ROI and user acquisition
- Execute advanced bidding strategies
- Conduct deep keyword research
- Segment audiences for targeted campaigns
- Refine account structures for efficiency
- Analyze deep-funnel performance data
- Identify growth levers
- Translate data insights into strategies
- Maintain testing roadmap for creatives and landing pages
- Build scalable marketing processes
- Implement reporting frameworks
- Ensure rapid decision-making
- Foster cross-project transparency
- Collaborate with Creative team
- Iterate on high-performing assets
- Work with Data/Product teams
- Ensure attribution accuracy
- Align with business KPIs
Work Experience
- 4 years
Education
- Vocational certificationOR
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Google Ads
- GTM
- GA4
- SQL
- Excel
Benefits
Competitive Pay
- Equity in Almedia
Public Transport Subsidies
- Transport subsidy
Free or Subsidized Food
- Breakfasts and lunches
Learning & Development
- Language learning
Healthcare & Fitness
- Urban Sports Club
About the Company
Almedia
Industry
Marketing
Description
The company is building the future of marketing by rewarding a community of over 50 million users for engaging with advertisers' products.
Not a perfect match?
- Almedia
Performance Marketing Lead(m/w/x)
Full-timeOn-siteSeniorBerlinfrom USD 100,000 - 1GLOBAL
Performance Marketing Specialist - B2B(m/w/x)
Full-timeOn-siteExperiencedBerlin - Trading 212
Performance Marketing Expert(m/w/x)
Full-timeOn-siteExperiencedBerlin - marta GmbH
Sr. Performance Marketing Manager(m/w/x)
Full-timeOn-siteExperiencedBerlin - idealo internet GmbH
Senior Performance Marketing Manager - Paid Search(m/w/x)
Full-timeOn-siteSeniorBerlin