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DKDKV Mobility

Marketing Data Analyst(m/w/x)

Ratingen
Full-time, Part-timeWith Home OfficeExperienced
AI/ML

Analyzing marketing, campaign, and customer data for a European B2B mobility platform. Strong analytical skills and BI tool experience required. Hybrid work, flexible hours.

Requirements

  • Degree in Data Analytics, Statistics, Business Administration, Business Informatics, Marketing, or comparable qualification
  • Several years of relevant professional experience in data analytics, ideally within marketing or digital environment
  • Strong analytical skills and ability to translate complex data into clear business insights
  • Solid experience with analytics and BI tools (e.g. Power BI, Tableau, Looker Studio)
  • High proficiency in Excel / Google Sheets and experience with web analytics tools (e.g. Google Analytics 4, Amplitude, Tag Manager)
  • Confident working with SQL and ideally basic knowledge of Python
  • Strong understanding of marketing KPIs, performance marketing, and digital business models
  • Structured, independent, and solution-oriented work with strong quality focus
  • Clear and confident communication for presenting data-driven insights
  • Very good German and English language skills
  • Preference for equally qualified severely disabled applicants

Tasks

  • Analyze complex marketing, campaign, and customer data
  • Generate meaningful insights from data
  • Derive actionable recommendations to optimize marketing
  • Take ownership of reporting structures
  • Ensure high data quality
  • Continuously develop analytics landscape
  • Design and build reports, dashboards, and KPI frameworks
  • Evaluate marketing activity effectiveness
  • Conduct deep-dive analyses for growth opportunities
  • Provide data-driven recommendations for performance marketing
  • Manage data quality, tracking logic, and data validation
  • Collaborate with Data Engineering on data models
  • Design and analyze A/B and statistical tests
  • Maintain interfaces within marketing data warehouse
  • Leverage AI models for segmentation and forecasting
  • Optimize and personalize marketing activities
  • Collaborate with international teams on data-driven strategies

Work Experience

  • approx. 1 - 4 years

Education

  • Bachelor's degree

Languages

  • GermanBusiness Fluent
  • EnglishBusiness Fluent

Tools & Technologies

  • Power BI
  • Tableau
  • Looker Studio
  • Excel
  • Google Sheets
  • Google Analytics 4
  • Amplitude
  • Tag Manager
  • SQL
  • Python

Benefits

Flexible Working

  • Flexible working hours
  • Hybrid work model (60/40)

Family Support

  • Family-friendly working time models
  • Parent-child offices

Modern Office

  • Modern offices

Healthcare & Fitness

  • Company health management

Company Bike

  • eBike leasing

Learning & Development

  • Access to modern learning environment

Other Benefits

  • Top Employer Germany award

Informal Culture

  • Great Place to Work award
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of DKV Mobility and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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