Marketing Data Analyst(m/w/x)

Description

You will drive data-informed decisions by blending technical expertise with storytelling to measure campaign success. Your day-to-day involves building dashboards and optimizing performance across the company's marketing channels.

Requirements

• •Bachelor’s degree in quantitative field or higher
• •4+ years of marketing analytics experience
• •Strong analytical and problem-solving skills
• •Proficiency in SQL
• •Experience with Metabase, Pigment, or equivalent
• •Excellent communication and storytelling skills
• •Experience in global technology companies (advantageous)
• •Familiarity with subscription or freemium models (advantageous)
• •Practical knowledge of Python (advantageous)
• •Understanding of privacy-first marketing measurement (advantageous)

Tasks

• •Collaborate with PMM to develop awareness campaign measurement plans
• •Design geo tests and dashboards to evaluate market success
• •Implement models connecting brand awareness to user sign-ups
• •Develop measurement setups for the PMM testing roadmap
• •Provide topline marketing KPIs for monthly and quarterly reporting
• •Build dashboards visualizing channel and campaign performance
• •Revamp the Attribution Dashboard to improve usability
• •Define performance measurement frameworks for overarching marketing channels
• •Integrate marketing measurement requirements into the company-wide analytics platform
• •Partner with the Affiliate Lead to derive optimization insights
• •Collaborate with Performance and Influencer leads on actionable optimizations
• •Map and document the performance marketing data ecosystem
• •Streamline performance reporting by managing Pigment dashboard ownership

Tools & Technologies

Benefits