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Proton
6d ago

B2B Marketing Lead(m/w/x)

Genf, Zürich
Full-timeWith Home OfficeExperienced

Description

You will accelerate revenue growth by crafting B2B marketing strategies and lead generation programs, while collaborating across teams to align the company's product positioning with market needs.

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Requirements

  • •Experience as Product Marketing Manager or similar
  • •Knowledge of B2B marketing and lead generation
  • •Strong analytical and data-driven decision-making skills
  • •Excellent communication and presentation skills
  • •Effective collaboration and stakeholder management skills
  • •Strong project management and budgeting skills
  • •Excellent command of English
  • •Degree in Marketing, Business, or related field

Education

Bachelor's degree
OR
Master's degree

Work Experience

approx. 1 - 4 years

Tasks

  • •Define and execute B2B product marketing strategies
  • •Select target markets and buyer personas
  • •Create go-to-market plans for product launches
  • •Communicate value propositions based on customer needs
  • •Determine competitive pricing and packaging options
  • •Analyze market trends and competitor pricing
  • •Implement lead generation programs for sales teams
  • •Utilize diverse marketing channels for audience engagement
  • •Allocate and optimize the marketing budget
  • •Develop sales collateral and training materials
  • •Conduct market research and competitive analysis
  • •Monitor campaign performance to ensure high ROI

Tools & Technologies

B2B SaaS

Languages

English – Business Fluent

Benefits

More Vacation Days

  • •Vacation support

Generous Parental Leave

  • •Parental leave

Snacks & Drinks

  • •Office refreshments

Learning & Development

  • •Learning and development opportunities

Competitive Pay

  • •Equity for shared success

Flexible Working

  • •Flexible working hours
  • •Remote work

Team Events

  • •Company events
  • •Team building activities
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Proton and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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