Description

As an Email Marketing Specialist, you will craft and execute data-driven campaigns that engage customers and drive loyalty. Your role involves leveraging insights to personalize content, optimize deliverability, and analyze performance, ensuring a seamless experience across all marketing channels.

Requirements

• •Bachelor's Degree in Communications, Marketing, or related field
• •2+ years of professional e-mail marketing experience
• •Fluency in English
• •Experience in crafting audience-centric and sales-driven content
• •In-depth understanding of current email marketing technologies and trends
• •Excellent collaboration skills
• •Knowledge of bike, winter, running sports, or experience in sports verticals

Tasks

• •Develop a data-driven email marketing strategy
• •Implement email marketing initiatives for customer acquisition and retention
• •Produce and execute DTC email campaigns
• •Collaborate on template building and copywriting
• •Coordinate assets and schedule campaigns
• •Leverage customer data for audience segmentation
• •Drive personalized content recommendations
• •Monitor email deliverability and maintain list hygiene
• •Ensure compliance with global email marketing regulations
• •Develop a structured A/B testing roadmap
• •Track performance and document insights
• •Provide in-depth campaign performance reports
• •Analyze key metrics to refine strategies
• •Manage email campaigns using Emarsys
• •Utilize automation and dynamic content
• •Coordinate with paid media and social teams
• •Enhance email templates for mobile responsiveness
• •Design automated email workflows for customer journeys
• •Stay updated on email marketing trends and best practices

Tools & Technologies