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BBBBVA

Lead Copywriter & Content Manager(m/w/x)

Frankfurt (Oder)
Full-timeWith Home OfficeSenior
Data Science

Shaping German tone of voice and creating customer service communication templates for a global financial institution serving 80M+ customers. Exceptional written communication and storytelling, plus strong leadership skills, required. Collaboration with global marketing teams.

Requirements

  • Exceptional copywriting and storytelling ability
  • Strong leadership and team management skills
  • Excellent communication and collaboration skills
  • Commercial mindset and brand building understanding
  • High organization and multi-project management
  • Autonomous, proactive, and growth-driven mindset
  • Excellent teamwork skills
  • Minimum 5 years' copywriting experience
  • Specialized finance or financial services experience
  • Strong digital affinity for various platforms
  • Native-level German and fluent English
  • Experience in tone of voice development
  • Demonstrated people management experience
  • Willingness to travel
  • Customer targeting, empathy, and ethics

Tasks

  • Evolve the German tone of voice
  • Define the company's local market positioning
  • Articulate product USPs with marketing teams
  • Create customer service communication templates
  • Develop engaging social media guidelines
  • Manage and mentor cross-functional copywriters
  • Brief teams on new product releases
  • Prioritize and allocate copywriting workloads
  • Build a structured German content hub
  • Align messaging with European digital banks
  • Coordinate campaigns with the creative agency
  • Guard brand consistency across all channels
  • Collaborate on brand and marketing strategy
  • Scale content operations and creative excellence

Work Experience

  • 5 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • GermanNative
  • EnglishBusiness Fluent

Tools & Technologies

  • web
  • app
  • CRM
  • social
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of BBVA and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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