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CUCuraden AG

International Marketing Manager Oral Care(m/w/x)

Kriens
Full-timeOn-siteExperienced

Global marketing campaigns for CURAPROX products, utilizing digital, retail, and event channels at a dental care product manufacturer. Several years of B2C/B2B consumer product marketing experience with international omnichannel campaigns required. Full ownership of product lines and global campaigns.

Requirements

  • Bachelor's or Master's degree in Marketing, Business Administration, or related field
  • Several years of hands-on marketing experience in B2C/B2B consumer products (ideally oral care, health care, beauty, or personal care)
  • Proven experience coordinating international omnichannel marketing campaigns
  • Experience in project management
  • Enjoyment of working with multiple stakeholders
  • Ability to translate technical/scientific product information into customer value
  • Data-driven work approach
  • Comfort with defining, tracking, and analyzing KPIs
  • Flexibility
  • Comfort working in a dynamic environment
  • Familiarity with modern marketing tools and platforms (HubSpot, Miro, Google Analytics, Asana, Adobe Suite, MS Office)
  • Fluency in English
  • German or other language skills (advantage)

Tasks

  • Drive B2B and B2C marketing success for Oral Care.
  • Manage defined product lines.
  • Lead marketing initiatives from development to execution.
  • Plan and lead global marketing campaigns.
  • Utilize digital, professional, retail, and event channels.
  • Work closely with local markets on campaigns.
  • Support product launches.
  • Ensure consistent brand positioning and messaging.
  • Collaborate with content, copywriting, branding, and design teams.
  • Ensure creative excellence and brand consistency.
  • Track key performance indicators (KPIs).
  • Analyze campaign performance and consumer insights.
  • Derive recommendations for continuous optimization.
  • Collaborate with Product, Sales, Regulatory, and Digital teams.
  • Ensure marketing alignment with business objectives.

Work Experience

  • approx. 1 - 4 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent
  • GermanBasic

Tools & Technologies

  • HubSpot
  • Miro
  • Google Analytics
  • Asana
  • Adobe Suite
  • MS Office

Benefits

Learning & Development

  • Further training and career development
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Curaden AG and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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