Solventum
Sr. Manager Global Downstream Marketing(m/w/x)
Full-timeRemoteSenior
Rüschlikon
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ABAbbVie
International Digital & Consumer Lead(m/w/x)
Cham
Full-timeWith Home OfficeSenior
Nejo AI Summary
International digital strategy for aesthetics brands, advising leadership on CRM and DTC initiatives. Substantial international digital marketing experience required. Hybrid work, 4-day work week.
Requirements
- Substantial digital marketing experience (consumer & customer, international)
- Minimum 10 years physician/consumer marketing management (medical device/beauty)
- Minimum 5 years senior marketing positions (international responsibility)
- Experience leading strategic/tactical planning (team environment)
- Experience managing large DTC campaigns (digital platforms)
- Proven track record leading digital transformation
- Cosmetic/aesthetic medical device field experience desirable
- Team management experience
- Relationship building (cross-functional, matrix environment)
- Experience developing international omnichannel digital campaigns
- Experience designing/executing/scaling CRM strategy (consumer & customer)
- Experience managing digital and media agencies
- Understanding of AI in digital marketing
- Proficient with assets approval process/systems (VEEVA, ZINC)
- Experience in regulated HCP and consumer environments
Tasks
- Set and execute international digital and consumer engagement strategy
- Advise senior leadership on digital and consumer strategies
- Design and lead consumer engagement through digital channels
- Develop and implement CRM, DTC, and B2B2C digital initiatives
- Create and manage digital consumer experience across multiple channels
- Generate data and insights for growth acceleration
- Lead development and execution of AA brands' digital campaigns
- Support brand and portfolio leads in consumer strategies
- Develop consumer digital ecosystem and CRM strategy
- Elevate AA as a partner of choice for customers
- Design and execute consumer strategy for AA International
- Create vision for DTC strategies in international markets
- Prioritize investment by ROI and growth opportunities
- Advise on budget allocation for media channels
- Scale digital consumer engagement in selected markets
- Support co-creation of digital assets and tactics implementation
- Educate leadership on digital best practices and trends
- Leverage best practices from US and China in international markets
- Define and roll out tools for consumer engagement
- Manage international media agencies
- Stay updated on marketing trends and market regulations
- Recommend campaign evolution based on market insights
- Execute digital footprint of AA Brands and portfolio strategy
- Enhance digital customer engagement with Customer Experience team
- Collaborate with marketing and communications for content creation
- Lead development of facial brands' digital campaigns
- Connect consumer strategy with customer engagement
- Optimize B2B2C opportunities
- Ensure messaging consistency with PR/Comms
- Support portfolio initiatives for digital engagement
- Foster a culture of innovation and data
- Gather insights through social listening projects
- Champion and pilot new technologies like AI
- Generate frameworks for decision making and ROI impact
- Develop metrics frameworks for customer engagement
- Measure business impact and inform channel mix optimization
- Support new go-to-market models in digital space
Work Experience
- 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- VEEVA
- ZINC
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of AbbVie and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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ABAbbVie
International Digital & Consumer Lead(m/w/x)
Cham
Full-timeWith Home OfficeSenior
Nejo AI Summary
International digital strategy for aesthetics brands, advising leadership on CRM and DTC initiatives. Substantial international digital marketing experience required. Hybrid work, 4-day work week.
Requirements
- Substantial digital marketing experience (consumer & customer, international)
- Minimum 10 years physician/consumer marketing management (medical device/beauty)
- Minimum 5 years senior marketing positions (international responsibility)
- Experience leading strategic/tactical planning (team environment)
- Experience managing large DTC campaigns (digital platforms)
- Proven track record leading digital transformation
- Cosmetic/aesthetic medical device field experience desirable
- Team management experience
- Relationship building (cross-functional, matrix environment)
- Experience developing international omnichannel digital campaigns
- Experience designing/executing/scaling CRM strategy (consumer & customer)
- Experience managing digital and media agencies
- Understanding of AI in digital marketing
- Proficient with assets approval process/systems (VEEVA, ZINC)
- Experience in regulated HCP and consumer environments
Tasks
- Set and execute international digital and consumer engagement strategy
- Advise senior leadership on digital and consumer strategies
- Design and lead consumer engagement through digital channels
- Develop and implement CRM, DTC, and B2B2C digital initiatives
- Create and manage digital consumer experience across multiple channels
- Generate data and insights for growth acceleration
- Lead development and execution of AA brands' digital campaigns
- Support brand and portfolio leads in consumer strategies
- Develop consumer digital ecosystem and CRM strategy
- Elevate AA as a partner of choice for customers
- Design and execute consumer strategy for AA International
- Create vision for DTC strategies in international markets
- Prioritize investment by ROI and growth opportunities
- Advise on budget allocation for media channels
- Scale digital consumer engagement in selected markets
- Support co-creation of digital assets and tactics implementation
- Educate leadership on digital best practices and trends
- Leverage best practices from US and China in international markets
- Define and roll out tools for consumer engagement
- Manage international media agencies
- Stay updated on marketing trends and market regulations
- Recommend campaign evolution based on market insights
- Execute digital footprint of AA Brands and portfolio strategy
- Enhance digital customer engagement with Customer Experience team
- Collaborate with marketing and communications for content creation
- Lead development of facial brands' digital campaigns
- Connect consumer strategy with customer engagement
- Optimize B2B2C opportunities
- Ensure messaging consistency with PR/Comms
- Support portfolio initiatives for digital engagement
- Foster a culture of innovation and data
- Gather insights through social listening projects
- Champion and pilot new technologies like AI
- Generate frameworks for decision making and ROI impact
- Develop metrics frameworks for customer engagement
- Measure business impact and inform channel mix optimization
- Support new go-to-market models in digital space
Work Experience
- 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- VEEVA
- ZINC
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of AbbVie and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
AbbVie
Industry
Healthcare
Description
Das Unternehmen setzt sich für die Entdeckung und Bereitstellung innovativer Medikamente und Lösungen ein, die ernsthafte Gesundheitsprobleme lösen.
Not a perfect match?
- Solventum
Sr. Manager Global Downstream Marketing(m/w/x)
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Full-timeWith HomeofficeSeniorRisch-Rotkreuz - Novocure Inc
Senior Director, Clinical Regulatory Affairs(m/w/x)
Full-timeWith HomeofficeSeniorBaar - Thomson Reuters
Vice President of Brand Strategy & Governance(m/w/x)
Full-timeWith HomeofficeSeniorZug - gateB
Senior Consultant & Project Lead : Content Supply Chain & AI-Driven Marketing Solutions(m/w/x)
Full-timeWith HomeofficeSeniorSteinhausen