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ONOn

Head of Brand Management, Training and Kids(m/w/x)

Zürich
Full-timeOn-siteSenior

Defining three-year brand vision and strategy for premium sportswear, shaping product pipeline with consumer insights. 8-10 years brand marketing experience required. Personal self-care budget, supportive team atmosphere.

Requirements

  • 8–10 years of professional experience in Brand Marketing, Brand Strategy, or Integrated Marketing
  • Proven track record of leading brand positioning, product launches, and integrated brand campaigns
  • Ability to define and evolve brand vision and positioning, translating strategy into actionable plans
  • Strong understanding of end-to-end go-to-market (GTM) process
  • Deep passion for and understanding of the consumer and competitive landscape
  • Demonstrated ability to lead cross-functional teams and align brand initiatives and GTM plans
  • Ability to balance strong creative instinct with data-driven outcomes
  • Excellent communication skills and sound decision-making under pressure

Tasks

  • Define three-year brand vision and strategy
  • Ensure strategic alignment of product and campaign
  • Shape future product pipeline based on consumer insights
  • Guide Creative Studio in building consumer-focused stories
  • Champion annual brand plan and global alignment
  • Drive consumer-centric go-to-market plans
  • Author marketing briefs for seasonal campaigns
  • Ensure campaigns are consumer-first
  • Translate performance metrics into strategic insights
  • Advocate for brand impact and business growth
  • Stay informed about sport and cultural trends
  • Understand competitor landscape and consumer needs
  • Build deep emotional connections with consumers
  • Collaborate with regional and channel teams
  • Maintain a single, powerful global brand narrative

Work Experience

  • 8 - 10 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Benefits

Mental Health Support

  • Personal self-care for physical and mental well-being

Informal Culture

  • Supportive, team-oriented atmosphere

Mentorship & Coaching

  • Tools for holistic development
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of On and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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