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HIHive

Growth & Performance Marketing Manager(m/w/x)

Berlin
from 45,000 - 73,000 / year
Full-timeOn-siteExperienced

Managing paid acquisition campaigns on Google, LinkedIn, and Meta for a SaaS operations platform. 3-5 years B2B performance marketing experience with HubSpot workflows required. Equity incentive plan, 30 vacation days.

Requirements

  • 3-5 years B2B performance marketing, demand generation, or growth marketing experience at SaaS/tech company
  • Proven track record managing paid media budgets across Google Ads, LinkedIn, and/or Meta with measurable pipeline results
  • Deep hands-on experience with HubSpot workflows, lead scoring, email automation, list segmentation, and reporting
  • Strong analytical skills: comfortable with attribution models, CPC/LTV calculations, and funnel conversion analysis
  • Experience with ABM tools and strategies (HubSpot ABM, LinkedIn Account Targeting, or similar)
  • Data-driven decision maker translating campaign performance into executive-ready insights
  • Comfortable working in a lean team, building from scratch
  • Excellent English communication skills
  • Familiarity with Google Tag Manager, Google Analytics 4, and conversion tracking setup
  • Experience with Metabase for marketing analytics; understanding of SEO/content marketing
  • Previous experience targeting SME brands or mid-market e-commerce companies in Europe; Google Ads and/or HubSpot certifications

Tasks

  • Manage paid acquisition campaigns on Google Ads, LinkedIn Ads, and Meta
  • Ensure high-quality returns and accountability for campaign performance
  • Build and maintain effective HubSpot automation workflows
  • Develop lead scoring models, lifecycle workflows, and nurture sequences
  • Partner with Revenue Operations to ensure accurate attribution
  • Own the weekly performance dashboard and budget pacing
  • Launch and optimize retargeting and lookalike strategies
  • Work with Sales to refine lead handoff processes
  • Define MQL and SQL criteria and track conversion rates
  • Identify and address pipeline bottlenecks proactively
  • Report monthly on channel performance, CPA, and budget utilization
  • Provide actionable recommendations for performance improvement
  • Propose and implement new paid channel strategies from audience build to optimization

Work Experience

  • 3 - 5 years

Education

  • Vocational certificationOR
  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishNative

Tools & Technologies

  • Google Ads
  • LinkedIn
  • Meta
  • HubSpot
  • Metabase
  • Google Tag Manager
  • Google Analytics 4
  • SEO

Benefits

Flexible Working

  • Flexible working hours

Bonuses & Incentives

  • Equity incentive plan

Modern Equipment

  • MacBook or laptop of choice

Other Benefits

  • Additional accessories

More Vacation Days

  • 30 vacation days

Workation & Sabbatical

  • Paid 20-day sabbatical every three years

Snacks & Drinks

  • Free drinks and snacks

Team Events

  • Regular team events
  • Company-wide offsites
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Hive and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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