Go To Market Commercial Manager - Strategy & Projects(m/w/x)

Description

In this role, you will take charge of developing B2B playbooks and driving go-to-market strategies, ensuring quality and consistency across all markets. Your work will involve collaborating with teams to enhance sales fundamentals and align strategies for a seamless omnichannel experience.

Requirements

• •7–10 years of relevant experience in FMCG food or lifestyle brands
• •Strong track record in marketing and sales roles
• •Generalist profile with a commercial mindset
• •Experience with international markets such as AT, CH, Benelux, Italy, or the UK
• •Strong communication and stakeholder management skills
• •Ownership and execution skills
• •Structured, analytical, and hands-on work style
• •Comfort in a dynamic, growth-driven environment
• •Willingness to travel extensively, around 60% to HH/HQ and international markets
• •Fluency in German and English

Tasks

• •Develop global B2B playbooks and toolboxes
• •Drive go-to-market excellence across all markets
• •Create scalable B2B sales frameworks with brand consistency
• •Ensure timely delivery and quality of tools to markets
• •Leverage market feedback and KPIs for continuous improvement
• •Enhance Sales Fundamentals across pricing, promotion, and merchandising
• •Align D2C and B2B activities for a holistic omnichannel strategy
• •Strengthen collaboration and a one-team mindset in B2B sales
• •Lead cross-functional SGM and GTM initiatives
• •Translate strategy into market-ready execution
• •Identify best practices and foster creativity
• •Elevate storytelling and executional excellence
• •Provide insights and recommendations to the GTM Director

Benefits