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ATAtotech Germany GmbH & Co. KG

Global Digital Marketing Manager(m/w/x)

Berlin
Full-timeOn-siteSenior
AI/ML
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Global digital strategy and MarTech ecosystem development for B2B lead generation. Team and cross-functional program leadership required. Hybrid work, 4-day work week.

Requirements

  • Significant B2B digital marketing experience
  • Strategy and execution ownership
  • Performance channels and lifecycle/demand programs
  • Team and cross-functional program leadership
  • Roadmap, prioritization, change management, enablement
  • Strong CRM + marketing automation knowledge
  • Deep understanding of B2B funnel mechanics
  • Lead scoring, routing, nurturing, Sales SLAs
  • Ability to launch, optimize, analyze campaigns
  • Conversion-driven campaign optimization
  • CRO, A/B testing, experimentation
  • Strong measurement foundation
  • Campaign taxonomy/UTMs, web analytics, tag management
  • Attribution concepts linking marketing to pipeline/revenue
  • MarTech architecture mindset
  • Translate business needs into scalable MarTech solutions
  • Bachelor's or Master’s degree in Marketing or technology-related discipline
  • Hands-on MarTech and digital growth experience
  • Familiarity with AI-enabled marketing tools
  • Familiarity with AI-enabled marketing tool deployment
  • Vendor/agency management experience
  • Budget ownership and performance management
  • Fluent English
  • German language skills (advantageous)

Tasks

  • Lead global digital marketing strategy and execution
  • Develop and manage a digital strategy and project team
  • Build a modern, integrated MarTech ecosystem
  • Ensure scalable lead lifecycle management and global execution
  • Partner with corporate and divisional marketing, sales, IT, procurement, and external agencies
  • Drive demand, pipeline impact, and revenue across global markets
  • Manage and develop a team (people leadership)
  • Lead cross-functional projects (matrix leadership)
  • Own the marketing technology stack and roadmap (MarTech)
  • Ensure scalability, governance, and adoption across regions/teams
  • Implement and optimize CRM/marketing platforms (HubSpot, Salesforce, SAP C4C)
  • Maintain data quality standards and lifecycle governance
  • Ensure seamless integrations across marketing systems
  • Design marketing automation frameworks for lead capture, routing, nurturing, scoring, and Sales handover
  • Own the Qualified Leads (QLs) strategy and end-to-end funnel framework
  • Align stage definitions, routing logic, and performance expectations with Sales
  • Manage global digital channel performance (paid media, SEO, email, webinars, virtual events, landing page CRO)
  • Plan, launch, and optimize integrated demand generation campaigns
  • Define targeting, offers, creative briefs, audience strategy, and experimentation (A/B testing)
  • Manage budgets across channel activation
  • Ensure efficient spend and measurable outcomes
  • Build reporting dashboards and attribution approaches
  • Connect channel and campaign performance to pipeline contribution, velocity, and revenue
  • Establish a performance cadence (weekly/monthly)
  • Identify insights, diagnose funnel leakage, and drive continuous improvement
  • Test and integrate new marketing technologies (AI-enabled solutions)
  • Improve productivity, personalization, content operations, and performance
  • Support digital product/experience initiatives (3D visualization, animations, product configurators)
  • Define marketing requirements, measurement, and adoption
  • Manage technology vendors, agencies, and implementation partners
  • Ensure consistent adoption of tools, processes, and data standards
  • Drive enablement and change management across stakeholders

Work Experience

  • approx. 4 - 6 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • English – Fluent
  • German – Basic

Tools & Technologies

  • HubSpot
  • Salesforce
  • SAP C4C
  • AI-enabled marketing tools
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Atotech Germany GmbH & Co. KG and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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