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Alumni Network Job Board
5mo ago

Director of X-Channel - Performance Marketing(m/w/x)

Berlin
Full-timeWith Home OfficeManagement

Description

You lead a cross-functional team to drive marketing technology strategy and optimize performance. Your role involves enhancing campaign effectiveness, ensuring compliance, and promoting collaboration across departments.

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Requirements

  • Expert in marketing and product development
  • Solid experience in building data platforms
  • Proficiency in data-driven decision making
  • Strong problem-solving skills and attention to detail
  • Natural hustler with a can-do attitude
  • Analytically gifted with actionable insights
  • Responsible and passionate about project ownership
  • Comfortable engaging with C-suite executives
  • 8+ years of experience in product management
  • Proven leadership managing cross-functional teams
  • Technical expertise in online marketing platforms
  • Track record of leading product roadmaps
  • Ability to balance long-term vision with execution

Education

Bachelor's degree
OR
Master's degree
OR
Doctoral / PhD

Work Experience

8 years

Tasks

  • Lead and mentor a cross-functional team of 10.
  • Develop the strategic roadmap for marketing technology.
  • Serve as a bridge between Marketing, Product, Engineering, and Analytics.
  • Spearhead global Conversion Rate Optimization initiatives.
  • Enhance campaign funnels and conduct post-campaign analysis.
  • Lead workflow and marketing automation initiatives.
  • Oversee compliance with GDPR and global privacy regulations.
  • Power omnichannel campaigns with advanced targeting and segmentation.

Tools & Technologies

Google AdsMetaProgrammaticSDKserver-to-serverSKANprivacy frameworks

Languages

EnglishBusiness Fluent

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