LIQID
Senior Product Manager – Growth & Acquisition(m/w/x)
Full-timeWith HomeofficeSenior
Berlin, München
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BOBonial International GmbH
Senior / Staff Product Manager - Marketing Tech / User Acquisition (Web)(m/w/x)
Berlin
Full-time, Part-timeWith Home OfficeSenior
AI/ML
Nejo AI Summary
Owning web acquisition outcomes for offline retailers, collaborating on SEO initiatives with designers and engineers. Experience driving user acquisition and understanding common Marketing Technologies required. Option to work from abroad, up to 20% mobile work.
Requirements
- Experience in driving user acquisition
- Understanding of common Marketing Technologies
- Adaptability in experiment-driven environments
- Data-based decision making skills
- Skill in data-driven opportunity identification
- Ability to evaluate strategic opportunities
- Alignment with company product strategy
- Capability to evaluate ROI
- Excellent communication for diverse audiences
- Practical understanding of AI potential
- Experience managing headless CMS systems
- Fluency in English
- 80% weekly on-site presence
- Bachelor's degree
Tasks
- Own business outcomes for the web acquisition domain
- Collaborate with designers and engineers on SEO initiatives
- Align team activities with overarching goals and OKRs
- Translate strategy into prioritized roadmaps and user stories
- Identify opportunities through data analysis and market research
- Define use cases and clear acceptance criteria
- Formulate and test hypotheses to measure initiative outcomes
- Coordinate with other product managers to ensure alignment
- Onboard the marketing team to internal tools
- Optimize marketing workflows through automation and process improvements
- Support mobile marketing with tracking and attribution solutions
- Monitor KPIs across the entire acquisition funnel
- Provide structured updates and transparent prioritization to leadership
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
- German – Basic
- French – Basic
Tools & Technologies
- Google Search Console
- Screaming Frog
- Adjust
- Sistrix
- Headless CMS
Benefits
Flexible Working
- Up to 20% mobile work
- Option to work from abroad
Learning & Development
- Professional development support
Informal Culture
- Feedback culture
Other Benefits
- Equal opportunity workplace
- Roof terrace
Mental Health Support
- Mental health app access
Healthcare & Fitness
- On-site gym
- Urban Sports Club subsidy
Retirement Plans
- Corporate pension scheme
Sustainability Focus
- Sustainability projects engagement
More Vacation Days
- Annual holiday increase
- Leave for special occasions
Modern Office
- Zen Rooms
Free or Subsidized Food
- Free lunch
Snacks & Drinks
- Free drinks and snacks
- Healthy breakfasts
Team Events
- Regular team events
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Bonial International GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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BOBonial International GmbH
Senior / Staff Product Manager - Marketing Tech / User Acquisition (Web)(m/w/x)
Berlin
Full-time, Part-timeWith Home OfficeSenior
AI/ML
Nejo AI Summary
Owning web acquisition outcomes for offline retailers, collaborating on SEO initiatives with designers and engineers. Experience driving user acquisition and understanding common Marketing Technologies required. Option to work from abroad, up to 20% mobile work.
Requirements
- Experience in driving user acquisition
- Understanding of common Marketing Technologies
- Adaptability in experiment-driven environments
- Data-based decision making skills
- Skill in data-driven opportunity identification
- Ability to evaluate strategic opportunities
- Alignment with company product strategy
- Capability to evaluate ROI
- Excellent communication for diverse audiences
- Practical understanding of AI potential
- Experience managing headless CMS systems
- Fluency in English
- 80% weekly on-site presence
- Bachelor's degree
Tasks
- Own business outcomes for the web acquisition domain
- Collaborate with designers and engineers on SEO initiatives
- Align team activities with overarching goals and OKRs
- Translate strategy into prioritized roadmaps and user stories
- Identify opportunities through data analysis and market research
- Define use cases and clear acceptance criteria
- Formulate and test hypotheses to measure initiative outcomes
- Coordinate with other product managers to ensure alignment
- Onboard the marketing team to internal tools
- Optimize marketing workflows through automation and process improvements
- Support mobile marketing with tracking and attribution solutions
- Monitor KPIs across the entire acquisition funnel
- Provide structured updates and transparent prioritization to leadership
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
- German – Basic
- French – Basic
Tools & Technologies
- Google Search Console
- Screaming Frog
- Adjust
- Sistrix
- Headless CMS
Benefits
Flexible Working
- Up to 20% mobile work
- Option to work from abroad
Learning & Development
- Professional development support
Informal Culture
- Feedback culture
Other Benefits
- Equal opportunity workplace
- Roof terrace
Mental Health Support
- Mental health app access
Healthcare & Fitness
- On-site gym
- Urban Sports Club subsidy
Retirement Plans
- Corporate pension scheme
Sustainability Focus
- Sustainability projects engagement
More Vacation Days
- Annual holiday increase
- Leave for special occasions
Modern Office
- Zen Rooms
Free or Subsidized Food
- Free lunch
Snacks & Drinks
- Free drinks and snacks
- Healthy breakfasts
Team Events
- Regular team events
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Bonial International GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Bonial International GmbH
Industry
Marketing
Description
The company is a digital advertising partner for offline businesses, supporting retailers in their marketing activities.
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