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SUSunrise GmbH

CRM & Communication Manager(m/w/x)

Zürich
Full-timeOn-siteSenior
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Designing and executing data-driven CRM campaigns for customer lifecycle orchestration. 5+ years CRM and lifecycle marketing experience required. Swiss LGBTI label, Fair-ON-Pay Advanced certification.

Requirements

  • 5+ years CRM, lifecycle marketing, or marketing automation experience
  • Customer lifecycle management and journey orchestration expertise
  • CRM platforms and automation tools for campaign building
  • Excellent content creation and digital communication skills
  • Data-driven mindset with performance analysis and optimization skills
  • High execution quality, attention to detail, operational reliability
  • Strong cross-functional collaboration skills
  • German and English fluency
  • French language skills as an advantage

Tasks

  • Develop and optimize CRM strategy
  • Drive customer engagement and retention
  • Design targeted communication campaigns
  • Execute data-driven communication campaigns
  • Analyze customer insights
  • Analyze performance metrics
  • Improve customer journey
  • Ensure consistent messaging
  • Ensure impactful messaging
  • Own lifecycle communication strategy
  • Drive lifecycle communication strategy
  • Plan content across owned channels
  • Create content across owned channels
  • Optimize content across owned channels
  • Plan offers across owned channels
  • Create offers across owned channels
  • Optimize offers across owned channels
  • Design segment-based campaigns
  • Automate segment-based campaigns
  • Scale segment-based campaigns
  • Design trigger-based campaigns
  • Automate trigger-based campaigns
  • Scale trigger-based campaigns
  • Own newsletter performance
  • Own email performance
  • Own push notification performance
  • Own in-app message performance
  • Own SMS performance
  • Lead NPS surveys
  • Lead Voice of Customer initiatives
  • Turn feedback into improvements
  • Define CRM KPIs
  • Track CRM KPIs
  • Improve CRM KPIs
  • Ensure messaging aligns with CVP
  • Ensure messaging aligns with Branding
  • Maintain CRM documentation
  • Elevate CRM best practices

Work Experience

  • 5 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • German – Native
  • English – Native
  • French – Basic

Tools & Technologies

  • CRM platforms
  • marketing automation tools

Benefits

Other Benefits

  • Swiss LGBTI label

Competitive Pay

  • Fair-ON-Pay Advanced certification
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Sunrise GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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