Sunrise GmbH
CRM & Communication Manager(m/w/x)
Full-timeOn-siteSenior
Zürich
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101002 Zühlke Engineering AG
Head of Marketing & Communications(m/w/x)
Schlieren
Full-timeOn-siteManagement
Nejo AI Summary
Defining and leading marketing strategy for a global transformation partner in Switzerland. 8-10+ years B2B strategic leadership experience required. Focus on demand generation and performance marketing with ROI accountability.
Requirements
- 8–10+ years B2B marketing experience, including strategic leadership
- Proven track record of measurable business impact
- Strong expertise in demand generation and performance marketing
- Experience managing budgets with ROI accountability
- Strong understanding of CRM, funnel management, sales-marketing alignment
- Experience in matrix and/or multi-country organisations
- Strong commercial and business-outcome orientation
- Ability to prioritise effectively and make strategic trade-offs
- Confident decision-maker with strong stakeholder management skills
- Collaborative mindset with commitment to unified brand approach
- Data-driven, pragmatic, and results-oriented
- Willingness to apply even if not all requirements are met
Tasks
- Define and lead Switzerland marketing strategy
- Align strategy with Group priorities and commercial objectives
- Translate business priorities into focused marketing plans
- Identify target industries and customer segments
- Identify growth opportunities
- Embed marketing into go-to-market and commercial planning
- Manage Switzerland marketing budget and investment allocation
- Prioritize marketing investments based on strategic relevance
- Maximize value through clear trade-offs
- Approve, redirect, or stop initiatives based on performance
- Drive balanced marketing approach for long-term and short-term goals
- Contribute to pipeline creation and revenue influence
- Monitor funnel performance and improve conversion
- Strengthen lead quality and follow-up with Sales
- Ensure marketing activities connect to clear offerings
- Maintain transparency of marketing contribution
- Monitor lead quality and conversion rates
- Use CRM insights for optimization and decision-making
- Maintain consistent positioning and messaging
- Align with Group Marketing teams on campaigns
- Contribute to unified brand approach
- Act as strategic partner to Switzerland CEO and Sales Leadership
- Provide data-driven recommendations
- Align local needs with Group strategy
- Navigate stakeholder perspectives for focused decisions
- Transition to performance- and outcome-driven marketing
- Establish clear priorities and accountability
- Foster collaboration across marketing teams
- Contribute to continuous improvement in marketing
Work Experience
- 8 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- CRM
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of 1002 Zühlke Engineering AG and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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101002 Zühlke Engineering AG
Head of Marketing & Communications(m/w/x)
Schlieren
Full-timeOn-siteManagement
Nejo AI Summary
Defining and leading marketing strategy for a global transformation partner in Switzerland. 8-10+ years B2B strategic leadership experience required. Focus on demand generation and performance marketing with ROI accountability.
Requirements
- 8–10+ years B2B marketing experience, including strategic leadership
- Proven track record of measurable business impact
- Strong expertise in demand generation and performance marketing
- Experience managing budgets with ROI accountability
- Strong understanding of CRM, funnel management, sales-marketing alignment
- Experience in matrix and/or multi-country organisations
- Strong commercial and business-outcome orientation
- Ability to prioritise effectively and make strategic trade-offs
- Confident decision-maker with strong stakeholder management skills
- Collaborative mindset with commitment to unified brand approach
- Data-driven, pragmatic, and results-oriented
- Willingness to apply even if not all requirements are met
Tasks
- Define and lead Switzerland marketing strategy
- Align strategy with Group priorities and commercial objectives
- Translate business priorities into focused marketing plans
- Identify target industries and customer segments
- Identify growth opportunities
- Embed marketing into go-to-market and commercial planning
- Manage Switzerland marketing budget and investment allocation
- Prioritize marketing investments based on strategic relevance
- Maximize value through clear trade-offs
- Approve, redirect, or stop initiatives based on performance
- Drive balanced marketing approach for long-term and short-term goals
- Contribute to pipeline creation and revenue influence
- Monitor funnel performance and improve conversion
- Strengthen lead quality and follow-up with Sales
- Ensure marketing activities connect to clear offerings
- Maintain transparency of marketing contribution
- Monitor lead quality and conversion rates
- Use CRM insights for optimization and decision-making
- Maintain consistent positioning and messaging
- Align with Group Marketing teams on campaigns
- Contribute to unified brand approach
- Act as strategic partner to Switzerland CEO and Sales Leadership
- Provide data-driven recommendations
- Align local needs with Group strategy
- Navigate stakeholder perspectives for focused decisions
- Transition to performance- and outcome-driven marketing
- Establish clear priorities and accountability
- Foster collaboration across marketing teams
- Contribute to continuous improvement in marketing
Work Experience
- 8 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- CRM
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of 1002 Zühlke Engineering AG and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
1002 Zühlke Engineering AG
Industry
Engineering
Description
Zühlke is a global transformation partner with engineering and innovation in its DNA, helping clients build future-ready businesses.
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