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NENestlé Suisse S.A.

Category Development Manager Purina(m/w/x)

La Tour-de-Peilz
Full-timeWith Home OfficeExperienced
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Category strategy implementation for Pet Superstores and E-commerce in the Swiss market. University degree in management or marketing required. Mentoring and upskilling opportunities.

Requirements

  • University degree in management or marketing
  • Proven experience in category management, trade marketing, sales, or marketing
  • E-commerce/digital experience is a plus
  • Strong analytical skills and data interpretation
  • Highly developed strategic thinking capabilities
  • Collaborative personality with entrepreneurial drive
  • Convincing and winning personality for customer relationships
  • Fluent English
  • German (and French) is a plus

Tasks

  • Implement NPPE category strategy in the Swiss market
  • Execute local channel strategy for Pet Superstores and E-commerce
  • Collaborate with Sales and Marketing teams for category growth
  • Support key customers in category strategy and growth
  • Analyze and leverage data for customer insights
  • Lead promotional planning and evaluation
  • Align Marketing and Sales plans in Integrated Commercial Planning
  • Recommend and optimize assortment and distribution
  • Identify and propose shelf layout improvements
  • Analyze Swiss shopper trends and needs
  • Develop Shopper Activation strategies
  • Execute effective Shopper Activation campaigns
  • Support Multi-brand activations
  • Manage SKU customization for the Business Unit
  • Shape portfolio strategy
  • Drive e-business and digital shelf strategy
  • Optimize and execute RDM
  • Coach eContent Specialist
  • Plan and execute eContent roadmap
  • Lead eContent optimization projects

Work Experience

  • approx. 1 - 4 years

Education

  • Bachelor's degree

Languages

  • English – Fluent
  • German – Basic
  • French – Basic

Benefits

Career Advancement

  • Career and personal development opportunities

Mentorship & Coaching

  • Mentoring

Learning & Development

  • Upskilling
  • Reskilling

Modern Office

  • Modern smart office locations
  • Agile and collaborative workspaces

Informal Culture

  • Dynamic, diverse, and inclusive international working environment
  • Dogs at work

Other Benefits

  • Mobility plan
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Nestlé Suisse S.A. and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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