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Brand Marketing Strategy Associate(m/w/x)
Supporting global brand strategy development and implementation for an optical company. Initial practical experience in brand marketing or consulting required. 13th salary, employee shares, and product budget.
Requirements
- Degree in Marketing, Business, Communication, or related field
- Initial practical experience in brand marketing, strategy, or consulting
- Structured and analytical thinking; ability to grasp and simplify complex topics
- Ability to synthesize information into clear insights and derive recommendations
- Strong interest in how brands create impact and contribute to business success
- Confident communication in English
- Curiosity, proactivity, and enjoyment of team contribution
- Passion for lifestyle or consumer brands; interest in retail or eyewear is a plus
Tasks
- Support global brand strategy development
- Implement global brand initiatives
- Contribute to brand guideline evolution
- Strengthen brand governance
- Analyze market, competitor, and customer data
- Synthesize insights from data analysis
- Derive actionable recommendations
- Track brand performance
- Evaluate brand performance metrics
- Identify brand positioning trends
- Collaborate with international Brand Marketing teams
- Prepare decision-making materials
- Structure complex topics clearly
Education
- Bachelor's degree
Languages
- English – Business Fluent
- German – Basic
Benefits
Additional Allowances
- 13th salary
- Annual budget for Fielmann products
More Vacation Days
- Additional time off option
Competitive Pay
- Employee shares
Other Benefits
- Capital-forming benefits
Flexible Working
- Flexible working hours
- Mobile working
- Up to 60% remote per month
Learning & Development
- Professional development
- Personal development
Startup Environment
- Future-proof work environment
Family Support
- Family-oriented team culture
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Brand Marketing Strategy Associate(m/w/x)
Supporting global brand strategy development and implementation for an optical company. Initial practical experience in brand marketing or consulting required. 13th salary, employee shares, and product budget.
Requirements
- Degree in Marketing, Business, Communication, or related field
- Initial practical experience in brand marketing, strategy, or consulting
- Structured and analytical thinking; ability to grasp and simplify complex topics
- Ability to synthesize information into clear insights and derive recommendations
- Strong interest in how brands create impact and contribute to business success
- Confident communication in English
- Curiosity, proactivity, and enjoyment of team contribution
- Passion for lifestyle or consumer brands; interest in retail or eyewear is a plus
Tasks
- Support global brand strategy development
- Implement global brand initiatives
- Contribute to brand guideline evolution
- Strengthen brand governance
- Analyze market, competitor, and customer data
- Synthesize insights from data analysis
- Derive actionable recommendations
- Track brand performance
- Evaluate brand performance metrics
- Identify brand positioning trends
- Collaborate with international Brand Marketing teams
- Prepare decision-making materials
- Structure complex topics clearly
Education
- Bachelor's degree
Languages
- English – Business Fluent
- German – Basic
Benefits
Additional Allowances
- 13th salary
- Annual budget for Fielmann products
More Vacation Days
- Additional time off option
Competitive Pay
- Employee shares
Other Benefits
- Capital-forming benefits
Flexible Working
- Flexible working hours
- Mobile working
- Up to 60% remote per month
Learning & Development
- Professional development
- Personal development
Startup Environment
- Future-proof work environment
Family Support
- Family-oriented team culture
About the Company
Fielmann
Industry
Healthcare
Description
Die Fielmann-Gruppe ist weltweit das drittgrößte Unternehmen der augenoptischen Branche und versorgt Kunden mit Brillen, Kontaktlinsen und Hörsystemen.
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