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Senior Growth & Demand Marketing Manager(m/w/x)
B2B SaaS demand generation with full-funnel pipeline growth focus. Marketing automation and analytics experience required. Very flexible hours, wellbeing budget.
Requirements
- Growth or digital marketing in B2B SaaS
- Understanding of full marketing funnel
- Experience with marketing automation platforms
- Familiarity with SEO, SEM, digital advertising
- Comfort with marketing analytics tools
- Experience with A/B testing, user journey improvements, conversion optimization
- Familiarity with lead scoring, marketing pipeline metrics
- Strong written and verbal communication skills
- Experience collaborating with sales, product, commercial teams
- Interest in the coffee industry
- Experience with segmentation-based campaigns
- Exposure to international marketing (EMEA, APAC, LATAM)
Tasks
- Develop and implement demand generation strategies
- Identify channels and activities for pipeline growth
- Plan and implement marketing campaigns
- Collaborate with cross-functional teams
- Monitor performance metrics and adapt approaches
- Improve marketing and sales funnel performance
- Enhance lead generation across channels
- Improve website engagement and conversions
- Align messaging on the website
- Optimize user journeys on the website
- Develop conversion opportunities on the website
- Refine lead scoring approaches
- Monitor pipeline progression and conversion trends
- Gather and analyze marketing data
- Support continuous improvement initiatives
Work Experience
- 5 - 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- HubSpot
- SEO
- SEM
- Google Analytics
Benefits
Flexible Working
- Very flexible working hours
- Remote work
- Home office
Additional Allowances
- Education budget
- Wellbeing budget
- Professional development budget
Social Impact
- Paid time for volunteer work
Mental Health Support
- Mental health support
Company Bike
- Tax-friendly bike leasing
Snacks & Drinks
- Free coffee
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Senior Growth & Demand Marketing Manager(m/w/x)
B2B SaaS demand generation with full-funnel pipeline growth focus. Marketing automation and analytics experience required. Very flexible hours, wellbeing budget.
Requirements
- Growth or digital marketing in B2B SaaS
- Understanding of full marketing funnel
- Experience with marketing automation platforms
- Familiarity with SEO, SEM, digital advertising
- Comfort with marketing analytics tools
- Experience with A/B testing, user journey improvements, conversion optimization
- Familiarity with lead scoring, marketing pipeline metrics
- Strong written and verbal communication skills
- Experience collaborating with sales, product, commercial teams
- Interest in the coffee industry
- Experience with segmentation-based campaigns
- Exposure to international marketing (EMEA, APAC, LATAM)
Tasks
- Develop and implement demand generation strategies
- Identify channels and activities for pipeline growth
- Plan and implement marketing campaigns
- Collaborate with cross-functional teams
- Monitor performance metrics and adapt approaches
- Improve marketing and sales funnel performance
- Enhance lead generation across channels
- Improve website engagement and conversions
- Align messaging on the website
- Optimize user journeys on the website
- Develop conversion opportunities on the website
- Refine lead scoring approaches
- Monitor pipeline progression and conversion trends
- Gather and analyze marketing data
- Support continuous improvement initiatives
Work Experience
- 5 - 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- HubSpot
- SEO
- SEM
- Google Analytics
Benefits
Flexible Working
- Very flexible working hours
- Remote work
- Home office
Additional Allowances
- Education budget
- Wellbeing budget
- Professional development budget
Social Impact
- Paid time for volunteer work
Mental Health Support
- Mental health support
Company Bike
- Tax-friendly bike leasing
Snacks & Drinks
- Free coffee
About the Company
Cropster
Industry
IT
Description
The company builds market-leading Software as a Service (SaaS) solutions for the coffee supply chain.
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