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CRCropster

Senior Growth & Demand Marketing Manager(m/w/x)

Innsbruck, Wien
from 58,000 - 67,000 / year
Full-timeWith Home OfficeSenior

B2B SaaS demand generation with full-funnel pipeline growth focus. Marketing automation and analytics experience required. Very flexible hours, wellbeing budget.

Requirements

  • Growth or digital marketing in B2B SaaS
  • Understanding of full marketing funnel
  • Experience with marketing automation platforms
  • Familiarity with SEO, SEM, digital advertising
  • Comfort with marketing analytics tools
  • Experience with A/B testing, user journey improvements, conversion optimization
  • Familiarity with lead scoring, marketing pipeline metrics
  • Strong written and verbal communication skills
  • Experience collaborating with sales, product, commercial teams
  • Interest in the coffee industry
  • Experience with segmentation-based campaigns
  • Exposure to international marketing (EMEA, APAC, LATAM)

Tasks

  • Develop and implement demand generation strategies
  • Identify channels and activities for pipeline growth
  • Plan and implement marketing campaigns
  • Collaborate with cross-functional teams
  • Monitor performance metrics and adapt approaches
  • Improve marketing and sales funnel performance
  • Enhance lead generation across channels
  • Improve website engagement and conversions
  • Align messaging on the website
  • Optimize user journeys on the website
  • Develop conversion opportunities on the website
  • Refine lead scoring approaches
  • Monitor pipeline progression and conversion trends
  • Gather and analyze marketing data
  • Support continuous improvement initiatives

Work Experience

  • 5 - 7 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • HubSpot
  • SEO
  • SEM
  • Google Analytics

Benefits

Flexible Working

  • Very flexible working hours
  • Remote work
  • Home office

Additional Allowances

  • Education budget
  • Wellbeing budget
  • Professional development budget

Social Impact

  • Paid time for volunteer work

Mental Health Support

  • Mental health support

Company Bike

  • Tax-friendly bike leasing

Snacks & Drinks

  • Free coffee
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Cropster and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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