Cropster
Senior Growth & Demand Marketing Manager(m/w/x)
Full-timeWith HomeofficeSenior
Innsbruck, Wien
from 58,000 - 67,000 / year
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CRCropster
Senior Product Marketing Manager(m/w/x)
Innsbruck, Wien
from 58,000 - 67,000 / year
Full-timeWith Home OfficeSenior
Nejo AI Summary
Translating technical features into customer benefits for SaaS products. Startup or scale-up experience desirable. Remote work, education and wellbeing budgets.
Requirements
- Significant product marketing experience
- Market and competitive analysis
- Customer segmentation
- Product positioning
- Startup or scale-up experience desirable
- Coffee or SaaS industry experience desirable
- Experience designing collateral and materials
- Messaging strategy development
- Strong communication skills
- Strong public speaking skills
- Customer interaction skills
- Business mindset
- Analytical mindset
- Ambitious and results-oriented
- Strong quantitative skills
- Keen attention to detail
- Excellent cross-functional collaboration skills
- English fluency
- Bachelor’s degree in Marketing, Business, or related field
- Relevant experience in lieu of degree
- Deep understanding of ERP industry
- Deep understanding of hospitality industry
- Deep understanding of coffee industry
- Understanding of coffee operations
- Experience with Cropster’s products
- Understanding of Cropster’s workflows
- Proficiency in marketing tools
- Proficiency in CRM platforms
- International experience advantageous
Tasks
- Position products in the market
- Communicate product value to customers
- Serve as interface between Product Management and Marketing/Sales
- Translate technical features into benefits
- Develop go-to-market processes
- Craft product positioning and messaging
- Identify opportunities to increase product awareness
- Launch new products
- Create marketing materials
- Develop data sheets, infographics, white papers
- Produce user guides, web tutorials
- Support additional content creation
- Propose videos, blog posts, campaigns
- Increase product adoption
- Promote cross-selling opportunities
- Enable users to discover new features
- Communicate product value to sales team
- Develop sales tools and training
- Prepare and execute marketing campaigns
- Align campaigns with product objectives
- Assess campaign impact
- Contribute to product business plans
- Conduct market research and analysis
- Develop buyer and user profiles
- Monitor campaign and product performance
- Adjust marketing strategies based on data
- Enhance engagement and outcomes
Work Experience
- 5 - 7 years
Education
- Bachelor's degree
Languages
- English – Native
Tools & Technologies
- Cropster’s products
- marketing tools
- CRM platforms
Benefits
Additional Allowances
- Education & wellbeing budgets
- Professional development budget
Flexible Working
- Remote work
- Home office
- Very flexible working hours
Social Impact
- Paid time for volunteer work
Mental Health Support
- Mental health support
Company Bike
- Tax-friendly bike leasing
Snacks & Drinks
- Free coffee
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Cropster and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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CRCropster
Senior Product Marketing Manager(m/w/x)
Innsbruck, Wien
from 58,000 - 67,000 / year
Full-timeWith Home OfficeSenior
Nejo AI Summary
Translating technical features into customer benefits for SaaS products. Startup or scale-up experience desirable. Remote work, education and wellbeing budgets.
Requirements
- Significant product marketing experience
- Market and competitive analysis
- Customer segmentation
- Product positioning
- Startup or scale-up experience desirable
- Coffee or SaaS industry experience desirable
- Experience designing collateral and materials
- Messaging strategy development
- Strong communication skills
- Strong public speaking skills
- Customer interaction skills
- Business mindset
- Analytical mindset
- Ambitious and results-oriented
- Strong quantitative skills
- Keen attention to detail
- Excellent cross-functional collaboration skills
- English fluency
- Bachelor’s degree in Marketing, Business, or related field
- Relevant experience in lieu of degree
- Deep understanding of ERP industry
- Deep understanding of hospitality industry
- Deep understanding of coffee industry
- Understanding of coffee operations
- Experience with Cropster’s products
- Understanding of Cropster’s workflows
- Proficiency in marketing tools
- Proficiency in CRM platforms
- International experience advantageous
Tasks
- Position products in the market
- Communicate product value to customers
- Serve as interface between Product Management and Marketing/Sales
- Translate technical features into benefits
- Develop go-to-market processes
- Craft product positioning and messaging
- Identify opportunities to increase product awareness
- Launch new products
- Create marketing materials
- Develop data sheets, infographics, white papers
- Produce user guides, web tutorials
- Support additional content creation
- Propose videos, blog posts, campaigns
- Increase product adoption
- Promote cross-selling opportunities
- Enable users to discover new features
- Communicate product value to sales team
- Develop sales tools and training
- Prepare and execute marketing campaigns
- Align campaigns with product objectives
- Assess campaign impact
- Contribute to product business plans
- Conduct market research and analysis
- Develop buyer and user profiles
- Monitor campaign and product performance
- Adjust marketing strategies based on data
- Enhance engagement and outcomes
Work Experience
- 5 - 7 years
Education
- Bachelor's degree
Languages
- English – Native
Tools & Technologies
- Cropster’s products
- marketing tools
- CRM platforms
Benefits
Additional Allowances
- Education & wellbeing budgets
- Professional development budget
Flexible Working
- Remote work
- Home office
- Very flexible working hours
Social Impact
- Paid time for volunteer work
Mental Health Support
- Mental health support
Company Bike
- Tax-friendly bike leasing
Snacks & Drinks
- Free coffee
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Cropster and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Cropster
Industry
Other
Description
The company builds market-leading Software as a Service (SaaS) solutions for the coffee supply chain.
Not a perfect match?
- Cropster
Senior Growth & Demand Marketing Manager(m/w/x)
Full-timeWith HomeofficeSeniorInnsbruck, Wienfrom 58,000 - 67,000 / year - Cropster
VP Finance & Accounting(m/w/x)
Full-timeWith HomeofficeSeniorInnsbruckfrom 120,000 / year - Swarovski
(Senior) Product Manager Crystal Pearls & Jewelry Components(m/w/x)
Full-time/Part-timeWith HomeofficeJuniorWattensfrom 3,823.96 / month - CNT Management Consulting
SAP Public Cloud Project Manager(m/w/x)
Full-timeRemoteExperiencedWien, Graz, Innsbruck, Linz - CNT Management Consulting
SAP SuccessFactors/HCM Senior Projekt Manager(m/w/x)
Full-timeWith HomeofficeSeniorWien, Linz, Graz, Innsbruck