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Senior Brand Manager Beck's Europe(m/w/x)
Developing marketing concepts for established beverage brands, coordinating agency projects. FMCG marketing experience with complex project leadership required. Company car or cash allowance, 26 weeks parental leave.
Requirements
- University degree in Marketing, Business Administration, or related field
- 3–4 years of marketing experience in Germany or comparable FMCG role
- Strong understanding of brand marketing and consumer behavior
- Track record of leading complex projects and organizational skills
- Solid financial and budget knowledge and reporting tools experience
- Conceptual, creative, and analytical thinking with execution ability
- Excellent communication, presentation, and persuasion skills
- Effective work in fast-paced and collaborative environments
- Fluency in English and German
Tasks
- Support the brand's strategic direction
- Develop marketing plans aligned with brand strategy
- Implement and manage marketing concepts and initiatives
- Coordinate projects with agencies and service providers
- Analyze and evaluate implemented marketing activities
- Manage budget planning and ongoing cost control
- Drive revenue and profit growth
- Deliver 360-degree campaigns for consumer platforms
- Coordinate annual brand plans with commercial teams
- Manage daily brand activities and priorities
- Collaborate with Sales to maximize retail impact
- Oversee monthly forecasting and the PO process
Work Experience
- 3 - 4 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
- German – Business Fluent
Tools & Technologies
- Reporting tools
Benefits
Company Vehicle
- Company car or cash allowance
Generous Parental Leave
- 26 weeks of parental leave
Retirement Plans
- Pension plan
Healthcare & Fitness
- Health insurance
- Discounted gym membership
Mental Health Support
- Guided meditation app
- Sleep programs
- Mental-health webinars
- Holistic wellbeing support
Corporate Discounts
- Access to financial advisors
- Beer and company vouchers
- Oktoberfest vouchers
Additional Allowances
- Restaurant and beer garden vouchers
- Birth and wedding bonuses
Bonuses & Incentives
- Employee referral bonus
Other Benefits
- Anniversary gift
Learning & Development
- LinkedIn Learning access
- Workday Learning access
Mentorship & Coaching
- Mentoring program
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Senior Brand Manager Beck's Europe(m/w/x)
Developing marketing concepts for established beverage brands, coordinating agency projects. FMCG marketing experience with complex project leadership required. Company car or cash allowance, 26 weeks parental leave.
Requirements
- University degree in Marketing, Business Administration, or related field
- 3–4 years of marketing experience in Germany or comparable FMCG role
- Strong understanding of brand marketing and consumer behavior
- Track record of leading complex projects and organizational skills
- Solid financial and budget knowledge and reporting tools experience
- Conceptual, creative, and analytical thinking with execution ability
- Excellent communication, presentation, and persuasion skills
- Effective work in fast-paced and collaborative environments
- Fluency in English and German
Tasks
- Support the brand's strategic direction
- Develop marketing plans aligned with brand strategy
- Implement and manage marketing concepts and initiatives
- Coordinate projects with agencies and service providers
- Analyze and evaluate implemented marketing activities
- Manage budget planning and ongoing cost control
- Drive revenue and profit growth
- Deliver 360-degree campaigns for consumer platforms
- Coordinate annual brand plans with commercial teams
- Manage daily brand activities and priorities
- Collaborate with Sales to maximize retail impact
- Oversee monthly forecasting and the PO process
Work Experience
- 3 - 4 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
- German – Business Fluent
Tools & Technologies
- Reporting tools
Benefits
Company Vehicle
- Company car or cash allowance
Generous Parental Leave
- 26 weeks of parental leave
Retirement Plans
- Pension plan
Healthcare & Fitness
- Health insurance
- Discounted gym membership
Mental Health Support
- Guided meditation app
- Sleep programs
- Mental-health webinars
- Holistic wellbeing support
Corporate Discounts
- Access to financial advisors
- Beer and company vouchers
- Oktoberfest vouchers
Additional Allowances
- Restaurant and beer garden vouchers
- Birth and wedding bonuses
Bonuses & Incentives
- Employee referral bonus
Other Benefits
- Anniversary gift
Learning & Development
- LinkedIn Learning access
- Workday Learning access
Mentorship & Coaching
- Mentoring program
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
AB InBev Deutschland GmbH
Industry
Food
Description
Das Unternehmen ist stolz darauf, über 500 Kultmarken zu kreieren – von internationalen Klassikern bis zu lokalen Lieblingen.
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