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RERed Bull

International Culture Marketing Specialist(m/w/x)

Fuschl am See
from 2,362 / month
Full-timeOn-siteExperienced

Developing global cultural collaboration strategies and merchandising plans for a global beverage brand. Bachelor's degree in marketing or 2-3 years project/product management experience required. Global collaboration on diverse cultural initiatives.

Requirements

  • Bachelor's degree in business, marketing, or related field OR 2-3 years experience in project or product management
  • Fluent written and spoken English
  • Beneficial other languages
  • Team player
  • Creativity
  • Self-motivation
  • Strong communication skills
  • Strong stakeholder management skills
  • Deep understanding of youth culture, streetwear, fashion, or related cultural scenes
  • Ability to translate insights into product and storytelling concepts
  • Experience in merchandising, brand collaborations, or project management within agencies, brands, or labels
  • Strong project management skills
  • Ability to structure, prioritize, and drive multiple collaborations
  • Ability to clarify ownership and alignment across teams

Tasks

  • Help shape overall strategy and annual roadmap for collaborations.
  • Ensure clear direction for future initiatives.
  • Translate strategic priorities into concrete plans and guardrails.
  • Define how merchandising supports brand objectives.
  • Identify, assess, and recommend culturally credible partners.
  • Coordinate partner conversations.
  • Coordinate internal alignments.
  • Coordinate approval processes with stakeholders.
  • Support relationship management for smooth coordination.
  • Develop clear concepts and narratives for each capsule.
  • Prepare briefs for creative teams and designers.
  • Align briefs on product direction, visual identity, storytelling.
  • Ensure outputs feel culturally authentic.
  • Ensure outputs avoid generic branded merchandise.
  • Create and maintain project plans for each drop.
  • Detail timelines, milestones, budgets, and responsibilities.
  • Coordinate stakeholders across design, product development, production.
  • Coordinate stakeholders across licensing, approvals, distribution.
  • Ensure on-time, high-quality project delivery.
  • Act as day-to-day coordination point for stakeholders.
  • Organize regular check-ins.
  • Share project updates.
  • Clarify next steps for projects.
  • Represent merchandising collaborations in brand forums.
  • Prepare overviews, summaries, and materials for forums.
  • Co-create launch and drop strategies with Marketing.
  • Ensure collaborations connect with key scenes and communities.
  • Gather insights and feedback for collaborations.
  • Track KPIs.
  • Support post-launch evaluations.
  • Contribute to best practice playbook for optimization.

Work Experience

  • 2 - 3 years

Education

  • Bachelor's degree

Languages

  • EnglishBusiness Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Red Bull and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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