Too Good To Go
CRM Automation & MarTech Lead(m/w/x)
Full-timeWith HomeofficeExperienced
Berlin
from USD 85,000 - 95,000 / year
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HEHelloFresh Group
CRM Marketing Lead (Leads & Prospects)(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
Nejo AI Summary
Global CRM engagement and conversion strategies for lead and prospect lifecycles. Mobile channel expertise with SMS, Push, WhatsApp, or in-app messaging required. Hybrid working, discounts on HelloFresh boxes and office meals.
Requirements
- 7+ years CRM, lifecycle, or digital marketing experience
- Strong track record scaling prospect/lead nurture programmes
- Deep expertise in prospect lifecycle marketing
- Proven mobile channel expertise
- Hands-on experience with SMS, Push Notifications, WhatsApp, or in-app messaging
- Experience collaborating with Product and UX teams
- Experience partnering with Creative teams
- Proficiency with CRM platforms
- Proficiency with data tools (SQL, Google Analytics, Tableau)
- Proficiency with CDP tools for segmentation, personalization, ML, reporting
- Strong analytical skills and data driven mindset
- Confidence building/interpreting performance reports
- Confidence extracting customer-insights and decision making
- Excellent stakeholder management skills
- Excellent communication skills (in English)
- Globally collaborative approach
- Familiarity with generative AI in marketing contexts
- Desire to make HelloFresh better
- Diverse experiences
Tasks
- Shape global CRM engagement and conversion strategies
- Define lead and prospect lifecycle marketing across channels
- Lead global acquisition and nurture roadmap development
- Develop and scale data-driven segmentation and personalization
- Create dynamic content to enhance engagement and conversion
- Evolve mobile channel strategy for SMS, WhatsApp, push, in-app
- Stay ahead of platform developments and define best practices
- Partner with Brand and Creative teams for campaign development
- Integrate generative AI for high-quality, consistent messaging
- Track and optimize CRM performance metrics
- Design and lead A/B and multivariate testing programs
- Present strategy and performance insights to senior stakeholders
- Ensure cross-market alignment and execution excellence
- Collaborate with Analytics, CRM Operations, Product, Pricing, and Brand teams
Work Experience
- 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- CRM
- SMS
- Push Notifications
- in-app messaging
- Salesforce Marketing Cloud
- Iterable
- Adobe
- SQL
- Google Analytics
- Tableau
- CDP
- generative AI
Benefits
Retirement Plans
- Subsidized pension scheme
Flexible Working
- Hybrid working model
Corporate Discounts
- Discounts on weekly HelloFresh box
Free or Subsidized Food
- Discounts on office meals
Learning & Development
- Internal training
- German language learning budget
Other Benefits
- Access to HelloFresh Academy
Mental Health Support
- Mental health support
- Wellbeing platforms
Parking & Commuter Benefits
- Transportation perks
Family Support
- Working-parent-friendly benefits
Healthcare & Fitness
- 24/7 gym access
Workation & Sabbatical
- Sabbatical leave options
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HelloFresh Group and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Nejo AI Summary
Global CRM engagement and conversion strategies for lead and prospect lifecycles. Mobile channel expertise with SMS, Push, WhatsApp, or in-app messaging required. Hybrid working, discounts on HelloFresh boxes and office meals.
Requirements
- 7+ years CRM, lifecycle, or digital marketing experience
- Strong track record scaling prospect/lead nurture programmes
- Deep expertise in prospect lifecycle marketing
- Proven mobile channel expertise
- Hands-on experience with SMS, Push Notifications, WhatsApp, or in-app messaging
- Experience collaborating with Product and UX teams
- Experience partnering with Creative teams
- Proficiency with CRM platforms
- Proficiency with data tools (SQL, Google Analytics, Tableau)
- Proficiency with CDP tools for segmentation, personalization, ML, reporting
- Strong analytical skills and data driven mindset
- Confidence building/interpreting performance reports
- Confidence extracting customer-insights and decision making
- Excellent stakeholder management skills
- Excellent communication skills (in English)
- Globally collaborative approach
- Familiarity with generative AI in marketing contexts
- Desire to make HelloFresh better
- Diverse experiences
Tasks
- Shape global CRM engagement and conversion strategies
- Define lead and prospect lifecycle marketing across channels
- Lead global acquisition and nurture roadmap development
- Develop and scale data-driven segmentation and personalization
- Create dynamic content to enhance engagement and conversion
- Evolve mobile channel strategy for SMS, WhatsApp, push, in-app
- Stay ahead of platform developments and define best practices
- Partner with Brand and Creative teams for campaign development
- Integrate generative AI for high-quality, consistent messaging
- Track and optimize CRM performance metrics
- Design and lead A/B and multivariate testing programs
- Present strategy and performance insights to senior stakeholders
- Ensure cross-market alignment and execution excellence
- Collaborate with Analytics, CRM Operations, Product, Pricing, and Brand teams
Work Experience
- 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- CRM
- SMS
- Push Notifications
- in-app messaging
- Salesforce Marketing Cloud
- Iterable
- Adobe
- SQL
- Google Analytics
- Tableau
- CDP
- generative AI
Benefits
Retirement Plans
- Subsidized pension scheme
Flexible Working
- Hybrid working model
Corporate Discounts
- Discounts on weekly HelloFresh box
Free or Subsidized Food
- Discounts on office meals
Learning & Development
- Internal training
- German language learning budget
Other Benefits
- Access to HelloFresh Academy
Mental Health Support
- Mental health support
- Wellbeing platforms
Parking & Commuter Benefits
- Transportation perks
Family Support
- Working-parent-friendly benefits
Healthcare & Fitness
- 24/7 gym access
Workation & Sabbatical
- Sabbatical leave options
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HelloFresh Group and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
Not a perfect match?
- Too Good To Go
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