gamigo group
CRM Manager(m/w/x)
Full-timeWith HomeofficeExperienced
Hamburg, Berlin
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GEgetolo GmbH
Senior CRM Manager(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
AI/ML
Nejo AI Summary
Omnichannel CRM expansion for InsurTech serving 200k+ customers. 5+ years CRM lifecycle marketing experience required. 28 vacation days, company bike subsidy.
Requirements
- 5+ years in CRM, lifecycle marketing, or retention
- Ownership of retention KPIs (churn, CLV, LTV)
- Experience managing or mentoring team members
- Expertise with CRM/ESP platforms (e.g. Braze, Klaviyo, Salesforce Marketing Cloud)
- Strong data literacy - comfortable in SQL or working with analysts
- Experience with A/B testing and iterative campaign optimisation
- Experience working with cross-functional teams: Brand, Product, Tech, Data
- Strong analytical skills and comfort with experimentation frameworks
- Growth mindset
- English fluent
Tasks
- Lead customer lifecycle stages with KPIs
- Drive churn prevention and loyalty programs
- Develop and execute upsell strategies
- Expand CRM beyond email to omnichannel engagement
- Adapt channel mix to market behaviors and regulations
- Manage CRM tech stack and partner with Product, Data
- Monitor top-line CRM metrics
- Build data-driven customer segmentation models
- Conduct A/B testing and optimize campaigns
- Introduce AI and GPT tools for team efficiency
- Monitor industry trends and competitor activities
- Apply growth hacking techniques
- Collaborate with Brand, Product, Data, and Country Managers
- Represent customer lifecycle across departments
- Build and scale CRM team capabilities
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Fluent
- German – Basic
- Spanish – Basic
- French – Basic
Tools & Technologies
- CRM
- Braze
- Klaviyo
- Salesforce Marketing Cloud
- SQL
Benefits
More Vacation Days
- Holidays on December 24th and 31st
Company Bike
- Subsidized Swapfiets bike
Public Transport Subsidies
- Subsidized BVG ticket
- Subsidized Deutschlandticket
Flexible Working
- Hybrid work
Workation & Sabbatical
- Work abroad in EU (up to 60 days)
Mentorship & Coaching
- Free coaching sessions
Other Benefits
- Free product testing
Learning & Development
- Learning budget
Career Advancement
- Regular feedback
Team Events
- Summer and winter parties
- Team events
Corporate Discounts
- Corporate Benefits Platform discounts
Social Impact
- Community Days
Informal Culture
- Pet friendly office
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of getolo GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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GEgetolo GmbH
Senior CRM Manager(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
AI/ML
Nejo AI Summary
Omnichannel CRM expansion for InsurTech serving 200k+ customers. 5+ years CRM lifecycle marketing experience required. 28 vacation days, company bike subsidy.
Requirements
- 5+ years in CRM, lifecycle marketing, or retention
- Ownership of retention KPIs (churn, CLV, LTV)
- Experience managing or mentoring team members
- Expertise with CRM/ESP platforms (e.g. Braze, Klaviyo, Salesforce Marketing Cloud)
- Strong data literacy - comfortable in SQL or working with analysts
- Experience with A/B testing and iterative campaign optimisation
- Experience working with cross-functional teams: Brand, Product, Tech, Data
- Strong analytical skills and comfort with experimentation frameworks
- Growth mindset
- English fluent
Tasks
- Lead customer lifecycle stages with KPIs
- Drive churn prevention and loyalty programs
- Develop and execute upsell strategies
- Expand CRM beyond email to omnichannel engagement
- Adapt channel mix to market behaviors and regulations
- Manage CRM tech stack and partner with Product, Data
- Monitor top-line CRM metrics
- Build data-driven customer segmentation models
- Conduct A/B testing and optimize campaigns
- Introduce AI and GPT tools for team efficiency
- Monitor industry trends and competitor activities
- Apply growth hacking techniques
- Collaborate with Brand, Product, Data, and Country Managers
- Represent customer lifecycle across departments
- Build and scale CRM team capabilities
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Fluent
- German – Basic
- Spanish – Basic
- French – Basic
Tools & Technologies
- CRM
- Braze
- Klaviyo
- Salesforce Marketing Cloud
- SQL
Benefits
More Vacation Days
- Holidays on December 24th and 31st
Company Bike
- Subsidized Swapfiets bike
Public Transport Subsidies
- Subsidized BVG ticket
- Subsidized Deutschlandticket
Flexible Working
- Hybrid work
Workation & Sabbatical
- Work abroad in EU (up to 60 days)
Mentorship & Coaching
- Free coaching sessions
Other Benefits
- Free product testing
Learning & Development
- Learning budget
Career Advancement
- Regular feedback
Team Events
- Summer and winter parties
- Team events
Corporate Discounts
- Corporate Benefits Platform discounts
Social Impact
- Community Days
Informal Culture
- Pet friendly office
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of getolo GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
getolo GmbH
Industry
Insurance
Description
Die getolo GmbH ist ein InsurTech, das Zusatztarife in den Bereichen Zahn, Tier und Kranken anbietet. Unter den Marken dentolo, petolo und vitolo betreut das Unternehmen über 200.000 Kund:innen und bietet digitalen Schutz an.
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