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MEMediaMarktSaturn Retail Group

Senior Specialist Customer Strategy & Personalization(m/w/x)

München, Ingolstadt
Vollzeitmit HomeofficeSenior
AI/ML
Data Science

Developing omnichannel personalization strategies and customer engagement concepts for a major electronics retailer. Expertise in e-commerce, CRM, and data-driven marketing required. 30 days vacation, company pension, and employee discounts.

Anforderungen

  • Studies in business administration, marketing, communications, economics, or comparable qualification
  • Professional experience in omnichannel (digital/offline), cross-channel personalization strategy, customer engagement strategy development, operationalization of strategic frameworks, business case development, and project management
  • Expertise in e-commerce (Webshop, App), CRM, direct communication, loyalty programs, automation, customer journeys, personalized communication, recommendations, and/or analytics
  • Understanding of data-driven marketing, customer loyalty, and personalization ecosystems (technology and data)
  • Knowledge of current market trends (including AI)
  • Strategic competence in developing mid- and long-term roadmaps
  • Identifying quick wins
  • Project management experience, including creation of business cases
  • Generating measurable impact and customer value
  • Experience in stakeholder management and communication
  • Advanced proficiency in English
  • German language skills (plus)
  • Willingness to travel occasionally

Aufgaben

  • Develop short-, mid-, and long-term customer engagement strategies
  • Collaborate with the team to focus on customer growth, knowledge, and reactivation
  • Create new concepts to enhance personalized communication and services
  • Further develop existing ideas across all sales and communication channels
  • Define requirements with IT departments and business stakeholders
  • Assume PMO role in long-term cross-channel personalization projects
  • Prepare business cases and associated roadmaps
  • Create presentations and documents for business stakeholders and leadership
  • Explore and evaluate innovative service providers and technologies
  • Optimize time-to-market for strategic initiatives
  • Prepare decision-making documents for management
  • Optimize business processes
  • Establish and evaluate KPIs and reporting structures
  • Measure success of initiatives
  • Collaborate with national departments (Sales, Marketing, CRM, Store Organization, Customer Care, Online, App)
  • Collaborate with international departments (Product Team, Product Owner, Tech)

Berufserfahrung

  • ca. 4 - 6 Jahre

Ausbildung

  • Bachelor-Abschluss

Sprachen

  • Englischverhandlungssicher
  • DeutschGrundkenntnisse

Tools & Technologien

  • Webshop
  • App
  • Customer Relationship Management
  • AI

Benefits

Mehr Urlaubstage

  • 30 days vacation

Betriebliche Altersvorsorge

  • Company pension plan

Mitarbeiterrabatte

  • Employee discount

Gesundheits- & Fitnessangebote

  • Fitness collaborations

Weiterbildungsangebote

  • Training and education
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens MediaMarktSaturn Retail Group erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.

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