Dein persönlicher KI-Karriere-Agent
Senior Specialist Customer Strategy & Personalization(m/w/x)
Developing omnichannel personalization strategies and customer engagement concepts for a major electronics retailer. Expertise in e-commerce, CRM, and data-driven marketing required. 30 days vacation, company pension, and employee discounts.
Anforderungen
- Studies in business administration, marketing, communications, economics, or comparable qualification
- Professional experience in omnichannel (digital/offline), cross-channel personalization strategy, customer engagement strategy development, operationalization of strategic frameworks, business case development, and project management
- Expertise in e-commerce (Webshop, App), CRM, direct communication, loyalty programs, automation, customer journeys, personalized communication, recommendations, and/or analytics
- Understanding of data-driven marketing, customer loyalty, and personalization ecosystems (technology and data)
- Knowledge of current market trends (including AI)
- Strategic competence in developing mid- and long-term roadmaps
- Identifying quick wins
- Project management experience, including creation of business cases
- Generating measurable impact and customer value
- Experience in stakeholder management and communication
- Advanced proficiency in English
- German language skills (plus)
- Willingness to travel occasionally
Aufgaben
- Develop short-, mid-, and long-term customer engagement strategies
- Collaborate with the team to focus on customer growth, knowledge, and reactivation
- Create new concepts to enhance personalized communication and services
- Further develop existing ideas across all sales and communication channels
- Define requirements with IT departments and business stakeholders
- Assume PMO role in long-term cross-channel personalization projects
- Prepare business cases and associated roadmaps
- Create presentations and documents for business stakeholders and leadership
- Explore and evaluate innovative service providers and technologies
- Optimize time-to-market for strategic initiatives
- Prepare decision-making documents for management
- Optimize business processes
- Establish and evaluate KPIs and reporting structures
- Measure success of initiatives
- Collaborate with national departments (Sales, Marketing, CRM, Store Organization, Customer Care, Online, App)
- Collaborate with international departments (Product Team, Product Owner, Tech)
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Englisch – verhandlungssicher
- Deutsch – Grundkenntnisse
Tools & Technologien
- Webshop
- App
- Customer Relationship Management
- AI
Benefits
Mehr Urlaubstage
- 30 days vacation
Betriebliche Altersvorsorge
- Company pension plan
Mitarbeiterrabatte
- Employee discount
Gesundheits- & Fitnessangebote
- Fitness collaborations
Weiterbildungsangebote
- Training and education
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Noch nicht perfekt?
- MediaMarktSaturn Retail GroupVollzeitmit HomeofficeJuniorMünchen, Ingolstadt
- EGYM Wellpass GmbH
Team Lead CRM(m/w/x)
Vollzeitmit HomeofficeSeniorMünchen - Sobi
Global Omnichannel Customer Engagement Lead(m/w/x)
Vollzeitmit HomeofficeSeniorMünchen - Capgemini Invent
Senior Consultant / Manager Customer Experience Strategy(m/w/x)
Vollzeitmit HomeofficeManagementMünchen - LEGO
Senior E-Commerce Marketing Manager(m/w/x)
Vollzeitmit HomeofficeSeniorMünchen
Senior Specialist Customer Strategy & Personalization(m/w/x)
Developing omnichannel personalization strategies and customer engagement concepts for a major electronics retailer. Expertise in e-commerce, CRM, and data-driven marketing required. 30 days vacation, company pension, and employee discounts.
Anforderungen
- Studies in business administration, marketing, communications, economics, or comparable qualification
- Professional experience in omnichannel (digital/offline), cross-channel personalization strategy, customer engagement strategy development, operationalization of strategic frameworks, business case development, and project management
- Expertise in e-commerce (Webshop, App), CRM, direct communication, loyalty programs, automation, customer journeys, personalized communication, recommendations, and/or analytics
- Understanding of data-driven marketing, customer loyalty, and personalization ecosystems (technology and data)
- Knowledge of current market trends (including AI)
- Strategic competence in developing mid- and long-term roadmaps
- Identifying quick wins
- Project management experience, including creation of business cases
- Generating measurable impact and customer value
- Experience in stakeholder management and communication
- Advanced proficiency in English
- German language skills (plus)
- Willingness to travel occasionally
Aufgaben
- Develop short-, mid-, and long-term customer engagement strategies
- Collaborate with the team to focus on customer growth, knowledge, and reactivation
- Create new concepts to enhance personalized communication and services
- Further develop existing ideas across all sales and communication channels
- Define requirements with IT departments and business stakeholders
- Assume PMO role in long-term cross-channel personalization projects
- Prepare business cases and associated roadmaps
- Create presentations and documents for business stakeholders and leadership
- Explore and evaluate innovative service providers and technologies
- Optimize time-to-market for strategic initiatives
- Prepare decision-making documents for management
- Optimize business processes
- Establish and evaluate KPIs and reporting structures
- Measure success of initiatives
- Collaborate with national departments (Sales, Marketing, CRM, Store Organization, Customer Care, Online, App)
- Collaborate with international departments (Product Team, Product Owner, Tech)
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Englisch – verhandlungssicher
- Deutsch – Grundkenntnisse
Tools & Technologien
- Webshop
- App
- Customer Relationship Management
- AI
Benefits
Mehr Urlaubstage
- 30 days vacation
Betriebliche Altersvorsorge
- Company pension plan
Mitarbeiterrabatte
- Employee discount
Gesundheits- & Fitnessangebote
- Fitness collaborations
Weiterbildungsangebote
- Training and education
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
MediaMarktSaturn Retail Group
Branche
Retail
Beschreibung
MediaMarkt ist der ungeschlagene Marktführer im Consumer Electronics Markt in Österreich mit über 50 Standorten und einem Onlineshop.
Noch nicht perfekt?
- MediaMarktSaturn Retail Group
Specialist Loyalty Program Management Global(m/w/x)
Vollzeitmit HomeofficeJuniorMünchen, Ingolstadt - EGYM Wellpass GmbH
Team Lead CRM(m/w/x)
Vollzeitmit HomeofficeSeniorMünchen - Sobi
Global Omnichannel Customer Engagement Lead(m/w/x)
Vollzeitmit HomeofficeSeniorMünchen - Capgemini Invent
Senior Consultant / Manager Customer Experience Strategy(m/w/x)
Vollzeitmit HomeofficeManagementMünchen - LEGO
Senior E-Commerce Marketing Manager(m/w/x)
Vollzeitmit HomeofficeSeniorMünchen