Senior Product Marketing Manager(m/w/x)

Beschreibung

As a Senior Product Marketing Manager, you will drive go-to-market initiatives by crafting compelling messaging and defining product positioning. This role involves launching products, gathering market insights, and empowering sales teams with essential tools and training.

Anforderungen

• •5-7+ years in product marketing
• •Track record of leading high-impact product launches
• •Fluency in English; German is nice to have
• •Experience with technical buyer segments and enterprise sales processes
• •Exceptional written and verbal communication
• •Proven record of writing and thought leadership in product marketing
• •Strong qualitative research capabilities
• •Successful track record of leading PMM teams
• •Experience in a fast-paced startup environment

Aufgaben

• •Define ideal customer profiles and market segments
• •Identify target decision-makers
• •Create compelling value narratives and messaging frameworks
• •Develop simple value stories for sellers
• •Map buyer journeys for effective engagement
• •Own product and feature launches from planning to execution
• •Maintain a tiered GTM launch roadmap
• •Collaborate with cross-functional teams for market adoption
• •Gather customer insights through qualitative research and interviews
• •Collect feedback from sales and support teams
• •Monitor competitor features and messaging
• •Conduct win/loss analysis to refine GTM strategies
• •Provide authoritative insights on market and technology
• •Write blog posts, thought leadership articles, and white papers
• •Lead technical and editorial reviews for content accuracy
• •Enhance Wire's reputation through social posts and presentations
• •Develop and update sales pitch decks and messaging guides
• •Create competitive battlecards and training materials
• •Conduct training sessions and workshops for sales teams

Benefits