Senior Product Marketing Manager(m/w/x)

Beschreibung

As a Senior Product Marketing Manager, you will shape the go-to-market strategy for product launches, craft compelling messaging, and create marketing materials that resonate with clients. Your insights will directly influence how the market perceives the products.

Anforderungen

• •5+ years of product marketing experience in B2B SaaS
• •Proven track record of translating complex product features into clear narratives
• •Experience driving GTM strategies for product launches
• •Strong collaboration skills with Product, Sales, and Marketing stakeholders
• •Background in finance or investments
• •Outcome-focused mindset with KPI setting and impact measurement
• •Hands-on ownership combined with strategic thinking
• •Strong communication skills with ability to engage diverse audiences
• •Expertise with regulated products or multi-regional market entry
• •Experience building and scaling product communities
• •Proactivity in adopting latest product marketing practices
• •Active knowledge sharing internally and externally
• •German language skills (C1-C2)

Aufgaben

• •Own product messaging and positioning
• •Develop go-to-market communication plans for new product launches
• •Create impactful product marketing materials for various ICP segments
• •Drive product thought leadership initiatives
• •Build Upvest’s product community through events
• •Translate market and client insights into actionable input for Product and Growth teams

Benefits