Beschreibung

As a Senior Media Manager, you will drive impactful campaigns across various media channels, leveraging data to optimize performance and foster brand growth. This role involves strategic planning, budget management, and collaboration with creative teams to elevate brand presence.

Anforderungen

• •5+ years of experience in managing and scaling marketing campaigns
• •Exceptional analytical skills and strategic, data-driven approach
• •Proficiency in Excel and experience with SQL or BigQuery
• •Demonstrated leadership abilities and attention to detail
• •Extensive experience in managing agency and media supplier relationships
• •Outstanding communication and presentation skills
• •Fluency in an additional European language, especially German, Spanish, Swedish, or Portuguese
• •High motivation, adaptability, and commitment to innovation
• •Expertise in programmatic media buying and shaping creative strategy

Aufgaben

• •Lead planning and execution of performance-driven campaigns
• •Optimize campaigns across TV, OOH, Radio, and digital channels
• •Develop measurement and attribution frameworks for marketing initiatives
• •Analyze campaign performance using KPIs and business data
• •Identify growth opportunities with advanced analytics tools
• •Manage and allocate budgets across channels for customer acquisition
• •Build data-backed business cases for brand initiatives
• •Cultivate relationships with media partners and stakeholders
• •Negotiate TV pricing and manage agency relationships
• •Collaborate with creative teams to inspire impactful campaign concepts
• •Identify and scale new offline and online channels for growth

Tools & Technologien

Benefits