Beschreibung

In this role, you will drive impactful marketing campaigns for leading automotive brands, blending analytical skills with creativity. Your day-to-day responsibilities will involve optimizing performance across various channels and collaborating with teams to enhance brand strategies.

Anforderungen

• •2+ years of experience managing online and/or offline marketing campaigns
• •Advanced analytical skills and data-driven approach
• •Strong attention to detail and structured mindset
• •Experience in managing agency and media supplier relationships
• •Excellent communication skills
• •Experience with programmatic media buying
• •Experience in shaping creative strategy and direction
• •Fluency in an additional European language, especially German, Spanish, Swedish, or Portuguese
• •High motivation, adaptability, and drive to challenge the status quo

Aufgaben

• •Plan, launch, and optimize campaigns across TV, OOH, Radio, and digital channels
• •Develop and implement measurement and attribution methods for marketing effectiveness
• •Analyze campaign performance by connecting KPIs with core business data
• •Identify growth opportunities using industry-leading analytics tools
• •Manage and allocate budgets across channels for efficient customer acquisition
• •Build data-backed business cases for brand initiatives
• •Foster relationships with media partners
• •Negotiate TV pricing and manage agency relationships
• •Collaborate with creative and production teams to inspire impactful campaign concepts
• •Identify, test, and scale new offline and online channels for growth

Tools & Technologien

Benefits