Beschreibung

As a Senior Media Manager, you will lead impactful brand campaigns across various platforms, leveraging data-driven strategies to enhance customer acquisition and brand awareness. This role involves analyzing performance, managing budgets, and collaborating with creative teams to drive innovative marketing initiatives.

Anforderungen

• •5+ years of experience in managing and scaling marketing campaigns
• •Exceptional analytical skills and strategic, data-driven approach
• •Demonstrated leadership abilities and attention to detail
• •Extensive experience in managing agency and media supplier relationships
• •Outstanding communication and presentation skills
• •Expertise in programmatic media buying and creative strategy
• •Fluency in an additional European language, especially German, Spanish, Swedish, or Portuguese
• •High motivation, adaptability, and commitment to innovation

Aufgaben

• •Spearhead brand campaigns across TV, Streaming, OOH, Radio, and digital platforms
• •Craft data-driven strategies to attract high-quality customers
• •Plan, execute, and optimize performance-driven campaigns
• •Develop measurement and attribution frameworks for marketing initiatives
• •Analyze campaign performance by integrating KPIs with business data
• •Identify growth opportunities using advanced analytics tools
• •Manage and allocate budgets across channels for efficient customer acquisition
• •Build and present data-backed business cases for brand initiatives
• •Cultivate relationships with media partners and stakeholders
• •Negotiate TV pricing and manage relationships with agencies
• •Collaborate with creative teams to inspire impactful campaign concepts
• •Identify and scale new offline and online channels for growth

Tools & Technologien

Benefits