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BRBristol Myers Squibb

Senior Manager, Content Specialist Germany(m/w/x)

München
Vollzeitmit HomeofficeSenior
AI/ML

Structuring content libraries for GenAI creation and reuse at a biopharmaceutical company, implementing metadata standards. Proficiency in Digital Asset Management (DAM) and content governance standards required. Shaping GenAI content creation and reuse strategies.

Anforderungen

  • Fluency in English and German
  • Deep understanding of content governance, metadata standards, tagging protocols, and compliance
  • Cross-functional collaboration with brand teams, agencies, and regulatory stakeholders
  • Proficiency in Digital Asset Management (DAM) for enterprise content libraries
  • Strong analytical thinking for data interpretation and process optimization
  • Innovation and adaptability in GenAI strategies and content ecosystems
  • Focus on operational excellence, efficiency, accuracy, and continuous improvement
  • Expertise in production timelines, vendor coordination, and multi-channel content delivery
  • Familiarity with production tools and platforms for workflow management and version control
  • Ability to oversee localization and adaptation processes for global markets
  • Strong problem-solving skills for production bottlenecks and speed-to-market
  • Bachelor’s degree in Marketing, Communications, Digital Media, or related field; advanced degree preferred
  • 7+ years in content strategy, digital asset management, or marketing operations within a regulated industry (pharma experience strongly preferred)
  • Proven track record in managing enterprise content ecosystems and implementing metadata standards
  • Familiarity with DAM platforms (AEM, Veeva Vault PromoMats) and content governance tools
  • Solid understanding of AI-driven content generation and related technologies
  • Strong communication and stakeholder management skills
  • Ability to lead cross-functional initiatives and drive process improvements
  • Fluency in English and German

Aufgaben

  • Build and maintain structured content libraries (claims, photography, references).
  • Enable GenAI-driven content creation and reuse.
  • Implement local metadata and taxonomy standards.
  • Ensure tagging accuracy and metadata integrity.
  • Enable enterprise content searchability and insights.
  • Execute seamless asset transfer across systems.
  • Monitor and resolve production bottlenecks.
  • Ensure adherence to BMS metadata standards.
  • Support BMS claims management.
  • Drive content quality and compliance practices.
  • Promote efficient, searchable content management.
  • Oversee end-to-end content production workflows.
  • Deliver timely, compliant, high-quality assets.
  • Partner with US team on global content standards.
  • Adapt and translate global content.
  • Optimize Mosaic content for reuse.
  • Continuously improve metadata and taxonomy frameworks.
  • Maximize content discoverability and reuse.
  • Validate asset alignment with brand strategy.
  • Validate asset alignment with compliance requirements.
  • Validate asset alignment with style standards.
  • Liaise with MLR/PromoMats stakeholders.
  • Coordinate with AORs, CASA, and Mosaic.
  • Uphold content integrity and ensure timely delivery.
  • Drive initiatives to optimize content processes.
  • Implement initiatives to enhance analytics.
  • Improve operational efficiency.

Berufserfahrung

  • 7 Jahre

Ausbildung

  • Bachelor-AbschlussODER
  • Master-Abschluss

Sprachen

  • Englischverhandlungssicher
  • Deutschverhandlungssicher

Tools & Technologien

  • GenAI
  • AEM
  • Veeva Vault PromoMats
  • DAM
  • AI

Benefits

Sonstige Vorteile

  • Reasonable workplace accommodations/adjustments

Mentoring & Coaching

  • Ongoing role support
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