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BRBristol Myers Squibb

Director, EUR Content Transformation(m/w/x)

München
Vollzeitmit HomeofficeSenior
AI/ML

Driving European market content transformation with GenAI-enabled hubs. 6+ years European pharma content strategy experience required. Ongoing role support, reasonable accommodations.

Anforderungen

  • BA/BS degree required; advanced degree in business preferred
  • Minimum 6 years European pharmaceutical content strategy, marketing, or commercial experience
  • Minimum 4 years digital content platforms and technologies experience
  • Operational expertise in Content Hub or similar model
  • Excellent interpersonal and communication skills
  • Ability to influence and engage stakeholders
  • Experience establishing strong relationships with stakeholders
  • Translate business needs into content strategies
  • Proven leadership in strategy development and execution
  • Support local and regional commercialization goals
  • Experience collaborating with global teams
  • Drive innovation including mobilization, activation, evolution
  • Manage large-scale projects with complex rollout plans
  • Agile adjustment of tactics for varying brands/markets
  • Develop and implement metrics for content success
  • Drive continuous improvement of content
  • Fluency in spoken and written English
  • Ability to travel up to 30%

Aufgaben

  • Drive European market content transformation
  • Enable GenAI-enabled Content Hub (Mosaic) in Germany
  • Support other European content hubs and models
  • Lead strategic development of content initiatives
  • Execute content initiatives for European markets
  • Activate Germany for Mosaic launch with stakeholders
  • Oversee BMS Production team in Europe
  • Maximize Mosaic impact in Germany
  • Oversee Mosaic evolution in Germany
  • Activate rollout of additional brands, channels, technology, and personalization
  • Build and extend AI-driven marketing vision
  • Implement European content models (Mosaic, OCSC, self-service, agency)
  • Support European content models
  • Shape roadmaps for content model changes and scaling
  • Rationalize content models
  • Provide oversight of Germany and European production teams
  • Deliver compliant, high-quality omnichannel digital assets
  • Drive mobilization of Mosaic in Germany
  • Surface local realities impacting model design
  • Identify challenges or blockers for model design
  • Provide input into sequencing or activation implications
  • Drive activation and evolution of Mosaic in Germany
  • Understand local nuances and business priorities
  • Select hub services
  • Make decisions on market engagement models
  • Drive tailored activation plans
  • Implement feedback loops to optimize scaling
  • Challenge teams on current content standards
  • Oversee market's book of work for efficiency and impact
  • Streamline and refine delivery at scale
  • Support EU implementation of Omni-Channel Service Center (OCSC)
  • Provide Production support for OCSC
  • Drive governance and decisions for OCSC alignment
  • Align OCSC to enterprise tech and processes
  • Execute change plans for OCSC
  • Oversee Germany Content Specialist
  • Ensure Germany's content libraries are accurate and searchable
  • Ensure Germany's content libraries are compliant and activation-ready

Berufserfahrung

  • 6 Jahre

Ausbildung

  • Bachelor-AbschlussODER
  • Master-Abschluss

Sprachen

  • Englischfließend

Benefits

Sonstige Vorteile

  • Reasonable workplace accommodations

Mentoring & Coaching

  • Ongoing role support
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Bristol Myers Squibb erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.

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