Omio
Senior Data Analyst (Marketing focused)(m/w/x)
Vollzeitmit HomeofficeSenior
Berlin
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TOTourlane GmbH
Senior Data Analyst - Marketing and Commercial(m/w/x)
Berlin
Vollzeitmit HomeofficeSenior
Data Science
Nejo KI-Zusammenfassung
Deep-dive analysis of customer loyalty drivers and CRM retention strategies for a multi-stop travel platform. Advanced SQL skills and a track record of influencing business decisions required. Annual €1,500 development budget and exclusive tourism discounts.
Anforderungen
- Senior experience in data analytics
- Exposure to marketing and commercial topics
- Track record of influencing business decisions
- Understanding of digital marketing and attribution
- Advanced SQL skills
- Proficiency with Tableau, Looker, or similar
- Python for statistical analysis (strong plus)
- Strong data modeling fundamentals
- Exceptional stakeholder management skills
- Experience designing A/B tests
- Strong grasp of statistical concepts
- Familiarity with CRM platforms and pipelines
- Experience with CDPs (strong plus)
Aufgaben
- Conduct deep-dives into customer loyalty drivers
- Translate retention findings into strategic recommendations
- Inform loyalty and CRM initiatives with data
- Own analytics integration for new marketing initiatives
- Integrate B2B partnerships into performance measurement
- Build data foundations for marketing and commercial teams
- Contribute to the Customer Data Platform
- Improve CRM data quality standards
- Design A/B tests for pricing and marketing
- Translate experimental results into commercial recommendations
- Deliver pricing insights to influence commercial decisions
- Analyze booking patterns for mark-up adjustments
- Shape the travel product analytics practice
- Establish metrics and data quality standards
- Build foundations for supplier negotiations and margins
- Build and maintain central marketing dashboards
- Ensure stakeholder access to reliable KPI insights
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- SQL
- Tableau
- Looker
- Python
- Braze
- CRM platforms
- CDPs
Benefits
Flexibles Arbeiten
- Berlin-based hybrid model
Mitarbeiterrabatte
- Internal and external tourism discounts
Mentoring & Coaching
- Internal coaching and mentoring
Team Events & Ausflüge
- Hackathons
Sonstige Zulagen
- 1500 euro dev budget
Workation & Sabbatical
- 5-month work from abroad
Sonstige Vorteile
- Employee Resource Groups
Lockere Unternehmenskultur
- Dog-friendly office
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Tourlane GmbH erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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- GetYourGuide
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TOTourlane GmbH
Senior Data Analyst - Marketing and Commercial(m/w/x)
Berlin
Vollzeitmit HomeofficeSenior
Data Science
Nejo KI-Zusammenfassung
Deep-dive analysis of customer loyalty drivers and CRM retention strategies for a multi-stop travel platform. Advanced SQL skills and a track record of influencing business decisions required. Annual €1,500 development budget and exclusive tourism discounts.
Anforderungen
- Senior experience in data analytics
- Exposure to marketing and commercial topics
- Track record of influencing business decisions
- Understanding of digital marketing and attribution
- Advanced SQL skills
- Proficiency with Tableau, Looker, or similar
- Python for statistical analysis (strong plus)
- Strong data modeling fundamentals
- Exceptional stakeholder management skills
- Experience designing A/B tests
- Strong grasp of statistical concepts
- Familiarity with CRM platforms and pipelines
- Experience with CDPs (strong plus)
Aufgaben
- Conduct deep-dives into customer loyalty drivers
- Translate retention findings into strategic recommendations
- Inform loyalty and CRM initiatives with data
- Own analytics integration for new marketing initiatives
- Integrate B2B partnerships into performance measurement
- Build data foundations for marketing and commercial teams
- Contribute to the Customer Data Platform
- Improve CRM data quality standards
- Design A/B tests for pricing and marketing
- Translate experimental results into commercial recommendations
- Deliver pricing insights to influence commercial decisions
- Analyze booking patterns for mark-up adjustments
- Shape the travel product analytics practice
- Establish metrics and data quality standards
- Build foundations for supplier negotiations and margins
- Build and maintain central marketing dashboards
- Ensure stakeholder access to reliable KPI insights
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- SQL
- Tableau
- Looker
- Python
- Braze
- CRM platforms
- CDPs
Benefits
Flexibles Arbeiten
- Berlin-based hybrid model
Mitarbeiterrabatte
- Internal and external tourism discounts
Mentoring & Coaching
- Internal coaching and mentoring
Team Events & Ausflüge
- Hackathons
Sonstige Zulagen
- 1500 euro dev budget
Workation & Sabbatical
- 5-month work from abroad
Sonstige Vorteile
- Employee Resource Groups
Lockere Unternehmenskultur
- Dog-friendly office
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Tourlane GmbH erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Über das Unternehmen
Tourlane GmbH
Branche
Tourism
Beschreibung
The company aims to be the leading travel company for authentic, customized, multi-day trips while focusing on sustainability.
Noch nicht perfekt?
- Omio
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