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Salesforce Business Analyst & Admin - Marketing & Data Cloud(m/w/x)
Designing and evolving Marketing & Data Cloud solutions for Pharma/Life Sciences. 5+ years industry experience required. Intercultural experience, global environment exposure.
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Anforderungen
- 5+ years Pharma/Life Sciences industry experience (CRM, commercial excellence, customer engagement)
- 3+ years hands-on Salesforce Marketing Cloud/Data Cloud/marketing automation/CDP platforms
- University degree in business, economics, IT, or related
- Strong Marketing Cloud (journeys, automation, segmentation) and Data Cloud (data modeling, identity resolution, activation) experience
- Translating business requirements into scalable marketing/data solutions (global platform)
- Experience with global governance models and cross-regional teams
- Salesforce Marketing Cloud Admin/Consultant Certification or Business Analyst required; additional certifications a plus
- Solid understanding of data models, integrations, consent management, reporting
- Experience with agile delivery models and tools (JIRA, Confluence)
- Strong analytical and problem-solving skills (data-driven, customer-centric)
- Experience or strong interest in AI-driven capabilities
- Strong stakeholder management and communication skills (technical and business teams)
- Structured, independent, results-oriented working style
- Fluency in English required; additional languages are an advantage
- Intercultural experience, global environment work, willingness to travel internationally
Aufgaben
- Design and evolve Marketing & Data Cloud solutions
- Implement marketing automation and campaign orchestration
- Collaborate with platform streams for seamless processes
- Translate business requirements into technical designs
- Ensure alignment with global data models and governance
- Identify and drive AI-driven capabilities adoption
- Implement prioritized demands with global alignment
- Refine and validate business requirements
- Support localization of global campaign frameworks
- Contribute to alignment sessions and workshops
- Evaluate and prioritize demands with AI focus
- Operate in a globally distributed platform team
- Collaborate across regions for platform evolution
- Support local CRM specialists with expertise
- Align with IT, Commercial Excellence, and Digital Transformation
- Lead cross-regional CRM initiatives and optimizations
- Ensure data quality and integrity
- Enable advanced reporting and analytics
- Develop training materials and enablement concepts
- Provide expert support for complex topics
- Enable local teams to design effective customer journeys
Berufserfahrung
Ausbildung
Sprachen
Tools & Technologien
Benefits
- Intercultural experience
- Ability to work in a global environment
- Willingness to travel internationally
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