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Marketing Manager Pharmacy Automation Retail CEE(m/w/x)
Go-to-market strategy for Rowa pharmacy automation in retail CEE at global MedTech company. Sales & Marketing experience in MedTech and retail segment know-how required. Regional travel for partner development.
Anforderungen
- Bachelor's or Master's degree in business
- Sales & Marketing experience in MedTech
- Strong knowledge in CRM & analytics
- Proficient marketing skills and process management
- Know-how in retail segment
- Strong communicator in matrix organisations
- Strategic thinker with analytics focus
- Fluent in German and English
- Willingness to travel 20-30% of time
Aufgaben
- Conduct market analysis and evaluate strategies.
- Define go-to-market strategy with Rowa and product portfolio.
- Prepare market segmentation and target addressable market.
- Identify and develop key strategic network partners.
- Collaborate with existing partners and measure KPIs.
- Drive new customer programs aligned with marketing strategy.
- Support and train sales teams for effective conversations.
- Provide competitive intelligence and value propositions.
- Regularly evaluate customer feedback and market trends.
- Take action based on NPS and VOC insights.
- Play a key role in budgeting and forecasting.
- Collaborate closely with sales leaders on strategy.
- Lead local omnichannel campaigns and support trade shows.
- Engage in funnel management and analyze KPIs.
- Prepare local reports on performance metrics.
- Organize local events to enhance engagement.
- Manage MLR approval and localization processes.
- Provide feedback to regional marketing on market insights.
Berufserfahrung
- ca. 1 - 4 Jahre
Ausbildung
- Abgeschlossene BerufsausbildungODER
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – verhandlungssicher
- Englisch – verhandlungssicher
Tools & Technologien
- Microsoft Dynamics
- Salesforce
- PowerBI
Noch nicht perfekt?
- Becton, Dickinson and CompanyVollzeit/Teilzeitnur vor OrtSeniorKelberg, Frankfurt am Mainab 113.650 / Jahr
- 0727 BD Rowa Germany GmbH
Team Lead Rowa Dose Canister CoE(m/w/x)
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Procurement Manager(m/w/x)
Vollzeit/Teilzeitnur vor OrtBerufserfahrenKelbergab 126.700 / Jahr - BD Rowa Germany GmbH
Partner Management Support Expert(m/w/x)
Vollzeit/Teilzeitnur vor OrtBerufserfahrenKelbergab 87.375 / Jahr - 0727 BD Rowa Germany GmbH
Senior Software Engineer - Microsoft .NET/C#(m/w/x)
Vollzeit/Teilzeitnur vor OrtSeniorKelbergab 97.400 / Jahr
Marketing Manager Pharmacy Automation Retail CEE(m/w/x)
Go-to-market strategy for Rowa pharmacy automation in retail CEE at global MedTech company. Sales & Marketing experience in MedTech and retail segment know-how required. Regional travel for partner development.
Anforderungen
- Bachelor's or Master's degree in business
- Sales & Marketing experience in MedTech
- Strong knowledge in CRM & analytics
- Proficient marketing skills and process management
- Know-how in retail segment
- Strong communicator in matrix organisations
- Strategic thinker with analytics focus
- Fluent in German and English
- Willingness to travel 20-30% of time
Aufgaben
- Conduct market analysis and evaluate strategies.
- Define go-to-market strategy with Rowa and product portfolio.
- Prepare market segmentation and target addressable market.
- Identify and develop key strategic network partners.
- Collaborate with existing partners and measure KPIs.
- Drive new customer programs aligned with marketing strategy.
- Support and train sales teams for effective conversations.
- Provide competitive intelligence and value propositions.
- Regularly evaluate customer feedback and market trends.
- Take action based on NPS and VOC insights.
- Play a key role in budgeting and forecasting.
- Collaborate closely with sales leaders on strategy.
- Lead local omnichannel campaigns and support trade shows.
- Engage in funnel management and analyze KPIs.
- Prepare local reports on performance metrics.
- Organize local events to enhance engagement.
- Manage MLR approval and localization processes.
- Provide feedback to regional marketing on market insights.
Berufserfahrung
- ca. 1 - 4 Jahre
Ausbildung
- Abgeschlossene BerufsausbildungODER
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – verhandlungssicher
- Englisch – verhandlungssicher
Tools & Technologien
- Microsoft Dynamics
- Salesforce
- PowerBI
Über das Unternehmen
Becton, Dickinson and Company
Branche
Healthcare
Beschreibung
BD is a global medical technology company advancing health. It focuses on creating transformative solutions and fostering an inclusive, growth-centered culture.
Noch nicht perfekt?
- Becton, Dickinson and Company
Product Manager PDC, PPC & New Market(m/w/x)
Vollzeit/Teilzeitnur vor OrtSeniorKelberg, Frankfurt am Mainab 113.650 / Jahr - 0727 BD Rowa Germany GmbH
Team Lead Rowa Dose Canister CoE(m/w/x)
Vollzeit/TeilzeitBefristeter Vertragnur vor OrtSeniorKelbergab 61.900 / Jahr - 0727 BD Rowa Germany GmbH
Procurement Manager(m/w/x)
Vollzeit/Teilzeitnur vor OrtBerufserfahrenKelbergab 126.700 / Jahr - BD Rowa Germany GmbH
Partner Management Support Expert(m/w/x)
Vollzeit/Teilzeitnur vor OrtBerufserfahrenKelbergab 87.375 / Jahr - 0727 BD Rowa Germany GmbH
Senior Software Engineer - Microsoft .NET/C#(m/w/x)
Vollzeit/Teilzeitnur vor OrtSeniorKelbergab 97.400 / Jahr