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CACanyon Bicycles GmbH

Manager Brand Activations & Community(m/w/x)

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Global event and brand activation planning for cycling community building. 3+ years event management experience required. Internal culture event organization a plus.

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Anforderungen

  • Degree in event management, marketing, communications, or related field
  • 3+ years of hands-on experience in event management, brand activations, or community building
  • Experience in organizing internal corporate/culture events (strong plus)
  • Ability to lead entire activation process from concept to execution
  • Setting clear objectives and developing strategies
  • Resource allocation for success
  • Proactive, strategic decision-making aligned with business goals
  • Proven track record in long-term planning
  • Adjusting processes/resources to meet objectives
  • Ability to turn customers into fans
  • Ability to keep employees engaged and inspired
  • Experience collaborating with cross-functional internal teams
  • Experience collaborating with external influencers, brand ambassadors, or cycling clubs
  • High organization skills
  • Adaptability
  • Thriving in dynamic environments
  • Exceptional communication skills
  • Exceptional presentation skills
  • Composure and assertiveness in high-pressure event situations
  • Deep passion for and understanding of various riding scenes and subcultures
  • Understanding of what drives the global cycling community
  • Embodying the Canyon spirit
  • Love bringing people together
  • Fluency in English
  • Additional languages (plus)

Aufgaben

  • Plan and execute global events and marketing initiatives
  • Develop and implement a strategic approach to physical events and brand activations
  • Create impactful, high-quality experiences for riders
  • Strengthen Canyon's position as a community-driven leader
  • Organize internal employee and culture events
  • Lead the planning and execution of global key events and community gatherings
  • Coordinate vendor, partner, sponsor, and ambassador management
  • Ensure impactful, authentic, and memorable experiences for the Canyon community
  • Partner with digital product and content teams for event integration
  • Plan, organize, and execute internal cultural and employee events
  • Strengthen the 'Canyon Crew' spirit through internal events
  • Foster collaboration across departments through internal events
  • Develop, plan, and implement global activation concepts for Road, MTB & Urban categories
  • Create innovative formats for community rides, grassroots initiatives, and crew meet-ups
  • Foster deep brand loyalty and deliver measurable impact through activations
  • Oversee marketing and internal event initiatives independently
  • Track performance of marketing and internal events
  • Analyze community and employee feedback
  • Report on event performance and optimization
  • Optimize events to align with business and cultural objectives
  • Lead and manage events across North America, EMEA, and APAC regions
  • Work closely with HR, local market managers, and regional cycling crews
  • Ensure seamless event execution and consistent brand representation
  • Ensure locally relevant community engagement
  • Establish and refine structures and processes for event and community activities
  • Ensure efficiency, scalability, and sustainable success across all activities
  • Oversee the integrated activation, community, and internal events calendar
  • Ensure alignment with global marketing objectives and internal communication strategies

Berufserfahrung

3 Jahre

Ausbildung

Bachelor-Abschluss

Sprachen

Englischfließend
otherGrundkenntnisse

Von Nejo automatisch aufbereitet

Nejo hat diesen Job automatisch von der Website des Unternehmens Canyon Bicycles GmbH erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.

Zur Originalanzeige bei Canyon Bicycles GmbH

Über das Unternehmen

CA
ManufacturingKoblenz

Das Unternehmen ist ein Leader und Innovationstreiber der Fahrradindustrie.

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